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Journals / Bogazici Journal: Review of Social, Economic and Administrative Studies / 2010 / Cilt: 24 - Sayı: 1

HAZCI - FAYDACI MOTİVLERİN VE YAŞAM TARZININ TUTUMSAL VE DAVRANIŞSAL SADAKAT ÜZERİNDEKİ ETKİLER

HAZCI - FAYDACI MOTİVLERİN VE YAŞAM TARZININ TUTUMSAL VE DAVRANIŞSAL SADAKAT ÜZERİNDEKİ ETKİLERİ

Bahtışen KAVAK
ÖZNUR ÖZKAN TEKTAŞ
CANAN ERYİĞİT
PINAR BAŞGÖZE
Pages
21–40
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results showed that utilitarian buying motives have significant effects on attitudinal loyalty for shopping and specialty products.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study investigates whether the effects of hedonic and utilitarian buying motives on attitudinal and behavioral loyalty vary for convenience, shopping, and specialty product types, with a control for consumers' life styles.
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Key Findings & Data:Data was collected from 835 Turkish households.
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Conclusion & Impact:The results showed that utilitarian buying motives have significant effects on attitudinal loyalty for shopping and specialty products.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study investigates whether the effects of hedonic and utilitarian buying motives on attitudinal and behavioral loyalty vary for convenience, shopping, and specialty product types, with a control for consumers' life styles. Data was collected from 835 Turkish households. MANOVA was used to test the effects of hedonic and utilitarian buying motives. The results showed that utilitarian buying motives have significant effects on attitudinal loyalty for shopping and specialty products. Hedonic motives have significant effects on attitudinal loyalty for shopping products and on behavioral loyalty for specialty products. According to MANCOVA results, life styles do not have controlling effects.

Özet

Bu çalışmada, yaşam tarzının etkisi kontrol edilerek hazcı ve faydacı motivlerin tutumsal ve davranışsal sadakat üzerindeki etkisinin kolayda, beğenmeli ve özellikli mallar için değişip değişmediği incelenmiştir. Veri 835 hanehalkından toplanmıştır. Hazcı ve faydacı motivlerin etkisini ölçmek için MANOVA kullanılmıştır. Sonuçlara göre, faydacı satın alma motivleri, beğenmeli ve özellikli mallarda tutumsal sadakati etkilemektedir. Hazcı motivler ise beğenmeli mallarda tutumsal sadakati; özellikli mallarda davranışsal sadakati etkilemektedir. MANCOVA sonuçları da yaşam tarzının söz konusu bu ilişkileri kontrol etmediğini göstermiştir.

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Cite This Article

KAVAK, B., TEKTAŞ, Ö. Ö., ERYİĞİT, C., BAŞGÖZE, P. (2010). HAZCI - FAYDACI MOTİVLERİN VE YAŞAM TARZININ TUTUMSAL VE DAVRANIŞSAL SADAKAT ÜZERİNDEKİ ETKİLER. Bogazici Journal: Review of Social, Economic and Administrative Studies, Cilt: 24 - Sayı: 1, 21–40. https://ajindex.com/articles/145833

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