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Journals / Akdeniz Spor Bilimleri Dergisi / 2026 / Cilt: 8 Sayı: 1

The Relationship Between Strategic Management Approach and Innovation in Fitness Centre Managers

Fitness Merkezi Yöneticilerinde Stratejik Yönetim Yaklaşımı ve İnovasyon Arasındaki İlişki

Mehmet Öztaş(TOKAT GAZİOSMANPAŞA ÜNİVERSİTESİ, SPOR BİLİMLERİ FAKÜLTESİ, SPOR YÖNETİCİLİĞİ BÖLÜMÜ, SPOR YÖNETİCİLİĞİ PR.)0000-0003-4689-6490
Mustafa Vural(AĞRI İBRAHİM ÇEÇEN ÜNİVERSİTESİ)0000-0002-9297-6240
Pages
50–60
Publication Date
2025-03-28
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

These results highlight that innovation and strategic management are important building blocks for both individual and organizational development.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study examined the relationship between innovation and strategic management in terms of demographic characteristics (gender, marital status, and professional experience) of fitness center managers' perceptions of innovation and strategic management.
📊
Key Findings & Data:The research was conducted using a survey model, and the data obtained from 154 participants were analyzed using SPSS.
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Conclusion & Impact:These results highlight that innovation and strategic management are important building blocks for both individual and organizational development.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:İnovasyon · stratejik yönetim · spor yönetimi

Abstract

This study examined the relationship between innovation and strategic management in terms of demographic characteristics (gender, marital status, and professional experience) of fitness center managers' perceptions of innovation and strategic management. The research was conducted using a survey model, and the data obtained from 154 participants were analyzed using SPSS. The findings show that the innovation and strategic management scores of male participants are higher than those of female participants, and that these perceptions improve significantly as professional experience increases. While the effect of marital status was limited, a strong positive relationship was found between innovation and strategic management (r= 0.844). This relationship indicates that integrating innovative approaches with strategic processes is critical for organizational success. This study recommends strengthening women's leadership roles by promoting equal opportunities in the workplace and developing strategic support mechanisms for the development of inexperienced employees. Future research should test these findings across different sectors and cultural contexts. These results highlight that innovation and strategic management are important building blocks for both individual and organizational development.

Özet

Bu çalışma, fitness merkezi yöneticilerinin inovasyon ve stratejik yönetim algılarının demografik özellikler (cinsiyet, medeni durum ve mesleki deneyim) açısından farklılaşmayı inovasyon ve stratejik yönetim arasındaki ilişkiyi incelemek amacıyla yapılmıştır. Araştırma, tarama modeliyle yürütülmüş ve 154 katılımcıdan elde edilen veriler SPSS ile analiz edilmiştir. Bulgular, erkek katılımcıların inovasyon ve stratejik yönetim puanlarının kadınlara göre daha yüksek olduğunu ve mesleki tecrübe arttıkça bu algıların anlamlı şekilde geliştiğini göstermektedir. Medeni durumun etkisi sınırlı kalırken, inovasyon ile stratejik yönetim arasında güçlü bir pozitif ilişki bulunmuştur (r= 0,844). Bu ilişki, yenilikçi yaklaşımların stratejik süreçlerle entegre edilmesinin organizasyonel başarı için kritik olduğunu göstermektedir. Çalışma, iş yerinde fırsat eşitliğini teşvik ederek kadınların liderlik rollerini güçlendirmeyi ve deneyimsiz çalışanların gelişimi için stratejik destek mekanizmaları geliştirmeyi önermektedir. Gelecekteki araştırmalar, bu bulguların farklı sektörler ve kültürel bağlamlarda test edilmesini hedeflemelidir. Bu sonuçlar, inovasyon ve stratejik yönetimin hem bireysel hem de organizasyonel gelişim için önemli yapı taşları olduğunu vurgulamaktadır.

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Cite This Article

Öztaş, M., Vural, M. (2025). The Relationship Between Strategic Management Approach and Innovation in Fitness Centre Managers. Akdeniz Spor Bilimleri Dergisi, Cilt: 8 Sayı: 1, 50–60. https://doi.org/10.38021/asbid.1609782

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