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Journals / İktisadi İdari ve Siyasal Araştırmalar Dergisi / 2026 / Sayı: 29

Eco-Innovation and Business Performance in the Context of the Circular Economy: Empirical Evidence from Tourism Accommodation SMEs in Muğla

Döngüsel Ekonomi Bağlamında Eko-Yenilikçilik ve İşletme Performansı: Muğla'daki Turizm Konaklama KOBİ'lerinden Ampirik Kanıtlar

Pınar Yalçınkaya Akdemir(MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ)0000-0003-2863-8949
Hüseyin Çeken(MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ, TURİZM FAKÜLTESİ)0000-0002-6614-3018
Tuğba Uçma Uysal(MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET VE FİNANSMAN BÖLÜMÜ)0000-0002-3652-7221
Pages
563–590
Publication Date
2026-06-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

These findings suggest that integrating eco-innovation practices within a circular economy framework can enhance both environmental sustainability and business performance in tourism accommodation SMEs.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to examine the intentions and behaviors of SMEs operating in the tourism accommodation sector regarding eco-innovative practices within the context of the circular economy.
📊
Key Findings & Data:Grounded in the Theory of Planned Behavior, the research also holistically examines dynamic capabilities, organizational barriers, and business performance variables.
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Conclusion & Impact:These findings suggest that integrating eco-innovation practices within a circular economy framework can enhance both environmental sustainability and business performance in tourism accommodation SMEs.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Döngüsel Ekonomi · Eko Yenilikçilik · Turizm Kobileri

Abstract

This study aims to examine the intentions and behaviors of SMEs operating in the tourism accommodation sector regarding eco-innovative practices within the context of the circular economy. Grounded in the Theory of Planned Behavior, the research also holistically examines dynamic capabilities, organizational barriers, and business performance variables. Data were collected from 421 SMEs decision-makers affiliated with the Muğla Chambers of Commerce and Industry through both online and face-to-face methods. Data were analyzed using exploratory factor analysis (EFA) with IBM SPSS Statistics 27.0, followed by confirmatory factor analysis (CFA) and path analysis within a structural equation modeling (SEM) framework using Jamovi 2.3.28. The findings show that attitude, subjective norms, and perceived behavioral control have a positive and significant effect on eco-innovation behavioral intention. In addition, perceived behavioral control, eco-innovation behavioral intention, and dynamic capabilities have positive and significant effect on eco-innovation behavior, while organizational barriers have a negative but non-significant effect. Furthermore, dynamic capabilities and eco-innovation behavior have a positive and significant effect on business performance. These findings suggest that integrating eco-innovation practices within a circular economy framework can enhance both environmental sustainability and business performance in tourism accommodation SMEs.

Özet

Bu çalışmanın amacı, turizm konaklama sektöründe faaliyet gösteren KOBİ’lerin döngüsel ekonomi bağlamında eko-yenilikçi uygulamalara yönelik niyet ve davranışlarını incelemektir. Planlı Davranış Teorisi temelinde gerçekleştirilen araştırmada dinamik yetenekler, organizasyonel engeller ve işletme performansı değişkenleri de bütüncül olarak değerlendirilmektedir. Araştırma verileri, Muğla Ticaret ve Sanayi Odalarına bağlı 421 KOBİ yetkilisinden çevrimiçi ve yüz yüze yöntemlerle toplanmıştır. Veriler, IBM SPSS İstatistik 27.0 kullanılarak açımlayıcı faktör analizi (AFA) yapıldı, ardından Jamovi 2.3.28 kullanılarak yapısal eşitlik modellemesi çerçevesinde doğrulayıcı faktör analizi (DFA) ve yol analizi yapıldı. Bulgular, tutum, öznel norm ve algılanan davranışsal kontrolün eko-yenilikçi davranış niyetini pozitif ve anlamlı şekilde etkilediğini göstermektedir. Ayrıca algılanan davranışsal kontrol, eko-yenilikçi davranış niyeti ve dinamik yeteneklerin eko-yenilikçi davranış üzerinde pozitif ve anlamlı etkileri bulunurken, organizasyonel engellerin etkisi negatif ancak anlamsızdır. Bunun yanında dinamik yetenekler ve eko-yenilikçi davranış işletme performansını pozitif ve anlamlı biçimde etkilemektedir. Bu bulgular, döngüsel ekonomi odaklı eko-yenilikçi uygulamaların turizm konaklama KOBİ’lerinde çevresel sürdürülebilirliği ve işletme performansını artırabileceğini göstermektedir.

🔖

Cite This Article

Akdemir, P. Y., Çeken, H., Uysal, T. U. (2026). Eco-Innovation and Business Performance in the Context of the Circular Economy: Empirical Evidence from Tourism Accommodation SMEs in Muğla. İktisadi İdari ve Siyasal Araştırmalar Dergisi, Sayı: 29, 563–590. https://doi.org/10.25204/iktisad.1834192

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