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Journals / Erciyes İletişim Dergisi / 2026 / Cilt: 12 Sayı: 1

A Quantitative Research on Video Streaming Series and Audiences' Forms of Parasocial Interaction

Dijital Platform Dizileri ve İzleyicilerin Parasosyal Etkileşim Kurma Biçimleri Üzerine Nicel Bir Araştırma

Türker Söğütlüler(AYDIN ADNAN MENDERES ÜNİVERSİTESİ)0000-0003-1154-1112
Pages
1–27
Publication Date
2025-01-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It was concluded that male participants tended more to have parasocial interactions with ‘strong’ and ‘physically attractive’ characters, while female participants tended more to have parasocial interactions with ‘strong’ and ‘positive social behaviour’ characters.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The concept of parasocial interaction describes viewers' one-sided bonds with media figures.
📊
Key Findings & Data:Since 1956, it has been extensively studied in psychology, sociology, communication sciences, and especially psychiatry.
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Conclusion & Impact:It was concluded that male participants tended more to have parasocial interactions with ‘strong’ and ‘physically attractive’ characters, while female participants tended more to have parasocial interactions with ‘strong’ and ‘positive social behaviour’ characters.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Parasosyal etkileşim · parasosyal ayrılık · en sevilen ve en sevilmeyen karakterler

Abstract

The concept of parasocial interaction describes viewers' one-sided bonds with media figures. Since 1956, it has been extensively studied in psychology, sociology, communication sciences, and especially psychiatry. This study was carried out to examine with the aim of investigating the interaction of young individuals with the characters in video streaming series by taking into account the viewing tendencies. Four different scales including parasocial interaction (PSI), parasocial breakup (PBS), perceived attributes of the favorite character (PAFC) and perceived attributes of the least desired character (PALDC) scale were applied to male and female video streaming services users (n=381) aged 18-27; IBM SPSS Statistics 22.0 software was used for statistical procedures. It was observed that the participants mostly preferred foreign video streaming series over domestic ones, had more parasocial interactions with foreign video streaming series characters, female participants scored more on all scales compared to male participants, and their viewing time was higher. It was concluded that male participants tended more to have parasocial interactions with ‘strong’ and ‘physically attractive’ characters, while female participants tended more to have parasocial interactions with ‘strong’ and ‘positive social behaviour’ characters. Male participants described the characters they disliked as ‘cunning’, ‘repulsive’ and ‘ruthless’, while female participants described them as ‘selfish’, ‘repulsive’ and ‘ruthless’. Parasocial breakups were observed when characters with whom participants had established parasocial interactions left the series. Through the data obtained, issues related to the character creation process were discussed, and it was predicted that the results would contribute positively to the competition of domestic productions with global productions.

Özet

İzleyicilerin medya figürleri ile tek yönlü bağlar kurduğunu açıklayan parasosyal etkileşim kavramı; 1956 yılıyla birlikte psikiyatri başta olmak üzere psikoloji, sosyoloji, iletişim bilimlerinin öncülüğünde tartışmaya açılmıştır. Bu çalışma, güncel izleme eğilimlerini göz önüne alarak genç bireylerin dijital platform dizilerinde yer alan karakterler ile kurdukları etkileşim biçimlerini sorgulamak amacıyla gerçekleştirilmiştir. 18-27 yaş arasında bulunan, kadın ve erkek dijital platform kullanıcılarına (n=381) parasosyal etkileşim (PSI), parasosyal ayrılık (PBS), en sevilen karakterin algılanan nitelikleri (PAFC) ve en sevilmeyen karakterin algılanan nitelikleri (PALDC) olmak üzere dört farklı ölçek uygulanmış, istatistiki prosedürlerde IBM SPSS Statistics 22.0 programı kullanılmıştır. Katılımcıların yerli dizileri izlemek yerine çoğunlukla yabancı dizileri izlemeyi tercih ettikleri, yabancı dizi karakterleri ile daha yoğun parasosyal etkileşim kurdukları tespit edilmiştir. Kadın katılımcıların erkek katılımcılara oranla tüm ölçeklerden yüksek puan aldığı ve izleme sürelerinin yüksek olduğu görülmüştür. Erkek katılımcıların “güçlü” ve “fiziksel olarak çekici” olan karakterlerle; kadın katılımcıların ise “güçlü” ve “olumlu sosyal davranış” sergileyen karakterlerle parasosyal etkileşim kurma eğiliminin fazla olduğu bulgulanmıştır. Erkek katılımcılar sevmedikleri karakterleri sırasıyla “kurnaz”, “itici” ve “acımasız” ifadeleriyle, kadın katılımcılar ise sırasıyla “bencil”, “itici” ve “acımasız” ifadeleriyle tanımlamıştır. Parasosyal etkileşim kurulan karakterlerin diziden ayrılması veya dizinin sonlanmasıyla parasosyal ayrılık yaşandığı saptanmıştır. Elde edilen veriler aracılığıyla karakter oluşturma sürecine ilişkin hususlar tartışılmış, sonuçların yerli yapımların küresel yapımlarla rekabetine olumlu katkı sağlayacağı öngörülmüştür.

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Cite This Article

Söğütlüler, T. (2025). A Quantitative Research on Video Streaming Series and Audiences' Forms of Parasocial Interaction. Erciyes İletişim Dergisi, Cilt: 12 Sayı: 1, 1–27. https://doi.org/10.17680/erciyesiletisim.1528846

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