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Journals / Alanya Akademik Bakış / 2026 / Cilt: 10 Sayı: 3

The Mediating Role of Perceived Health Benefits in The Effect of Visitor Experience on Visitor Satisfaction: The Case of Çankırı Salt Cave

Ziyaret Deneyiminin Ziyaretçi Memnuniyetine Etkisinde Algılanan Sağlık Faydasının Aracılık Rolü: Çankırı Tuz Mağarası Örneği

Yakup Öztürk(Turizm Fakültesi)0000-0003-1495-9979
Pages
785–799
Publication Date
2026-09-29
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings reveal that visitor experience has both a direct (β=0.418) and an indirect effect, mediated by perceived health benefits (β=0.174), on visitor satisfaction.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to examine the mediating role of perceived health benefits in the effect of the visit experience on visitor satisfaction among individuals visiting the Çankırı Salt Cave.
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Key Findings & Data:Data collected from 412 visitors were analyzed using Structural Equation Modeling (SEM).
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Conclusion & Impact:The findings reveal that visitor experience has both a direct (β=0.418) and an indirect effect, mediated by perceived health benefits (β=0.174), on visitor satisfaction.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Ziyaret Deneyimi · Algılanan Sağlık Faydası · Ziyaretçi Memnuniyeti

Abstract

This study aims to examine the mediating role of perceived health benefits in the effect of the visit experience on visitor satisfaction among individuals visiting the Çankırı Salt Cave. Data collected from 412 visitors were analyzed using Structural Equation Modeling (SEM). The findings reveal that visitor experience has both a direct (β=0.418) and an indirect effect, mediated by perceived health benefits (β=0.174), on visitor satisfaction. The partial mediation role of perceived health benefits indicates that the satisfaction-generating effect of experiential quality in health tourism destinations largely operates through visitors' perceptions of therapeutic gain. This result underscores the necessity of centering perceived health benefits in experience design and marketing communication for health tourism destinations.

Özet

Bu araştırma Çankırı Tuz Mağarası'nı ziyaret eden bireylerde, ziyaret deneyiminin ziyaretçi memnuniyeti üzerindeki etkisinde algılanan sağlık faydasının aracılık rolünü incelemeyi amaçlamaktadır. Çankırı Tuz Mağarası’nı ziyaret eden 412 katılımcıdan toplanan veriler, yapısal eşitlik modellemesi (YEM) ile analiz edilmiştir. Bulgular, ziyaret deneyiminin ziyaretçi memnuniyeti üzerinde hem doğrudan (β=0,418) hem de algılanan sağlık faydası aracılığıyla dolaylı (β=0,174) bir etkiye sahip olduğunu göstermiştir. Algılanan sağlık faydasının kısmi aracılık rolü, sağlık turizmi destinasyonlarında deneyimsel kalitenin memnuniyet oluşturucu etkisinin, büyük ölçüde ziyaretçilerin edindikleri terapötik fayda algısından geçtiğini ortaya koymaktadır. Bu sonuç, sağlık turizmi destinasyonları için deneyim tasarımı ve pazarlama iletişiminde algılanan sağlık faydasının merkeze alınması gerektiğine işaret etmektedir.

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Cite This Article

Öztürk, Y. (2026). The Mediating Role of Perceived Health Benefits in The Effect of Visitor Experience on Visitor Satisfaction: The Case of Çankırı Salt Cave. Alanya Akademik Bakış, Cilt: 10 Sayı: 3, 785–799. https://doi.org/10.29023/alanyaakademik.1873582

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