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Journals / Yeni Medya / 2025 / Sayı: 19

Communication in the Age of Short Videos: The Impact of TikTok Use on Communication Skills

Kısa Video Çağında İletişim: TikTok Kullanımının İletişim Becerileri Üzerindeki Etkisi

Esra Serdar Tekeli(Ankara Hacı Bayram Veli Üniversitesi)0000-0003-2909-4832
Journal
Yeni Medya
Pages
319–343
Publication Date
2025-12-23
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study aims to develop users' awareness of their use of TikTok and at the same time to provide contributions to support the development of the platform in this direction.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The transformation and reshaping of the communication behaviours of the young generation through digital platforms is one of the most important consequences of digital culture.
📊
Key Findings & Data:In the study, in which first-year university students were included as participants, face-to-face questionnaires were applied to 64 undergraduate students.
💡
Conclusion & Impact:The study aims to develop users' awareness of their use of TikTok and at the same time to provide contributions to support the development of the platform in this direction.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Sosyal Medya · TikTok · İletişim Becerileri

Abstract

The transformation and reshaping of the communication behaviours of the young generation through digital platforms is one of the most important consequences of digital culture. This study examines the effect of TikTok, a popular application especially among the young generation, on communication skills. In the study, in which first-year university students were included as participants, face-to-face questionnaires were applied to 64 undergraduate students. In this context, it can be said that the study was designed as a theoretically based empirical research. The data obtained were analysed with T-test, Chi-square test and Anova. The findings show that although the use of TikTok does not have a significant effect on the communication skills of the participants, significant differences were found in favour of the users, especially in sub-dimensions (such as socialisation, creativity, critical thinking, effective listening). The study aims to develop users' awareness of their use of TikTok and at the same time to provide contributions to support the development of the platform in this direction.

Özet

Genç kuşağın iletişim davranışlarının dijital platformlar aracılığıyla dönüşüp yeniden şekillenmesi, dijital kültürünün en önemli sonuçlarından biridir. Bu çalışma, özellikle genç nesil arasında popüler bir uygulama olan TikTok’un iletişim becerileri üzerindeki etkisini incelemektedir. Üniversite birinci sınıf öğrencilerinin katılımcı olarak dahil olduğu çalışmada 64 lisans öğrencisine yüz yüze anketler uygulanmıştır. Bu bağlamda çalışmanın teorik temelli ampirik bir araştırma olarak tasarlandığı söylenebilir. Elde edilen veriler T-testi, Ki-kare testi ve Anova ile analiz edilmiştir. Bulgular, TikTok kullanımının katılımcıların iletişim becerileri üzerinde anlamlı bir etkisi olmadığını göstermekle birlikte, özellikle alt boyutlarda (sosyalleşme, yaratıcılık, eleştirel düşünme, etkili dinleme gibi) kullanıcılar lehine anlamlı farklılıklar tespit edilmiştir. Çalışma, kullanıcıların TikTok kullanımlarına yönelik farkındalık geliştirmelerini ve aynı zamanda platformun bu yönde gelişimini destekleyecek katkılar sunmayı hedeflemektedir.

🔖

Cite This Article

Tekeli, E. S. (2025). Communication in the Age of Short Videos: The Impact of TikTok Use on Communication Skills. Yeni Medya, Sayı: 19, 319–343. https://doi.org/10.55609/yenimedya.1745594

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