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Journals / SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi / 2025 / Cilt: 23 Sayı: 4

THE RELATIONSHIP BETWEEN EXERCISE ADDICTION AND PERCEIVED SERVICE QUALITY IN FITNESS CENTERS

FİTNESS MERKEZLERİNDE EGZERSİZ BAĞIMLILIĞI İLE ALGILANAN HİZMET KALİTESİ İLİŞKİSİ

Fatih Mehmet Parlar(KARABÜK ÜNİVERSİTESİ)0000-0002-3401-4078
Pages
229–249
Publication Date
2025-12-30
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AI Summary & Key Takeaways

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⚡ TL;DR(Too Long; Didn't Read)

The findings revealed that participants’ exercise addiction levels were moderate (X̄=57.82), while their perceived service quality levels were high (X̄=132.30).

📌 3 Key Takeaways

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Objective & Hypothesis:Abstract: This study aims to examine the relationship between exercise addiction levels and perceived service quality among fitness center members.
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Key Findings & Data:Employing a relational survey model, data were collected via questionnaires from 244 voluntary participants who were members of corporate-level fitness centers in Karabük, Turkey.
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Conclusion & Impact:The findings revealed that participants’ exercise addiction levels were moderate (X̄=57.82), while their perceived service quality levels were high (X̄=132.30).
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Egzersiz Bağımlılığı · Hizmet Kalitesi · Fitness Merkezi

Abstract

Abstract: This study aims to examine the relationship between exercise addiction levels and perceived service quality among fitness center members. Employing a relational survey model, data were collected via questionnaires from 244 voluntary participants who were members of corporate-level fitness centers in Karabük, Turkey. The research data were gathered using a three-part form consisting of a personal information form, the Exercise Addiction Scale, and the Sports-Fitness Centers’ Perceived Service Quality Scale. The collected data were analyzed using correlation and multiple regression analyses. The findings revealed that participants’ exercise addiction levels were moderate (X̄=57.82), while their perceived service quality levels were high (X̄=132.30). A statistically significant, positive, yet weak correlation was identified between the total scores of exercise addiction and perceived service quality (r=0.264; p<0.01). Multiple regression analysis (F(3, 240)=10.376; p<0.001; R²=0.115) indicated that the sub-dimensions of exercise addiction, namely “Excessive Focus and Mood Modification” (β=0.257; p<0.001) and “Tolerance Development and Passion” (β=0.200; p=0.010), significantly and positively predicted perceived service quality. However, the sub-dimension “Postponement of Individual-Social Needs and Conflict” (β=-0.102; p>0.05) showed no significant effect. In conclusion, a weak positive relationship was observed between exercise addiction levels and perceived service quality among fitness center members. This can be explained by the fact that high-quality service better meets members’ needs and that the positive emotions derived from exercise are reflected in their service perceptions. It is recommended that fitness centers consider members’ exercise motivations and potential addiction tendencies when developing strategies for target audience segmentation.

Özet

Öz: Bu çalışmanın amacı, fitness merkezi üyelerinin egzersiz bağımlılık düzeyleri ile bu merkezlerden algıladıkları hizmet kalitesi arasındaki ilişkiyi incelemektir. İlişkisel tarama modelinin kullanıldığı araştırmada veriler Karabük ilindeki kurumsal düzeyde hizmet veren işletmelere üye 244 gönüllü katılımcıdan anket tekniğiyle toplanmıştır. Araştırma verileri Kişisel Bilgi Formu, Egzersiz Bağımlılığı Ölçeği ve Spor-Fitness Merkezi Algılanan Hizmet Kalitesi Ölçeği olmak üzere üç bölümlü form aracılığı ile toplanmıştır. Veriler, korelasyon ve çoklu regresyon analizleriyle çözümlenmiştir. Bulgulara göre, katılımcıların egzersiz bağımlılığı düzeyleri orta (X̄=57.82), algılanan hizmet kalitesi düzeyleri ise yüksek (X̄=132.30) bulunmuştur. Egzersiz bağımlılığı ile algılanan hizmet kalitesi toplam ölçek puanları arasında istatistiksel olarak anlamlı, pozitif yönlü ancak zayıf bir ilişki saptanmıştır (r=0.264; p<0.01). Yapılan çoklu regresyon analizi (F(3, 240)=10.376; p<0.001; R²=0.115), egzersiz bağımlılığının alt boyutlarından "Aşırı Odaklanma ve Duygu Değişimi" (β=0.257; p<0.001) ve "Tolerans Gelişimi ve Tutku" (β=0.200; p=0.010) boyutlarının algılanan hizmet kalitesini anlamlı ve pozitif yönde yordadığını göstermiştir. Buna karşın, "Bireysel-Sosyal İhtiyaçların Ertelenmesi ve Çatışma" (β=-0.102; p>0.05) alt boyutunun anlamlı bir etkisi bulunmamıştır. Sonuç olarak, fitness merkezi üyelerinin egzersiz bağımlılık düzeyleri ile algıladıkları hizmet kalitesi arasında pozitif yönlü zayıf bir ilişki olduğu gözlemlenmiştir. Bu durum, kaliteli hizmetin üyelerin ihtiyaçlarını daha iyi karşılamasıyla ve egzersizden aldıkları pozitif duyguların hizmet algılarına yansımasıyla açıklanabilir. Fitness merkezlerinin hedef kitle segmentasyonunda üyelerin egzersiz motivasyonları ve potansiyel bağımlılık eğilimlerini dikkate alarak stratejiler geliştirmesi önerilmektedir.

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Cite This Article

Parlar, F. M. (2025). THE RELATIONSHIP BETWEEN EXERCISE ADDICTION AND PERCEIVED SERVICE QUALITY IN FITNESS CENTERS. SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi, Cilt: 23 Sayı: 4, 229–249. https://doi.org/10.33689/spormetre.1702806

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