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Journals / SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi / 2026 / Cilt: 24 Sayı: 3

Examination of Passion and Addiction Level of Cyclists’ with Kano Model

Bisiklet Sporcularının Tutku ve Bağımlılık Düzeylerinin Kano Modeli Kullanılarak İncelenmesi

Orçun Ocakoğlu(MARMARA UNIVERSITY, FACULTY OF SPORTS SCIENCE, DEPARTMENT OF SPORTS MANAGEMENT)0000-0002-0905-2785
Pages
800–820
Publication Date
2026-09-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The research strengthens previous studies on athletes, as the effects of passion and addiction yield different results that cannot be explained without using the Kano method; it can also help coaches and athletes better understand how the presence or absence of an activity affects athlete attitudes and consequently their behaviour.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:There are few studies in the literature on how passion and addiction can affect long-term participation in sports, and these studies largely rely on Likert-type measurements.
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Key Findings & Data:The research was conducted on 403 cyclists over the age of 18 who participated in the GranFondo Cycling event, selected through convenience sampling, and who voluntarily agreed to participate in the study.
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Conclusion & Impact:The research strengthens previous studies on athletes, as the effects of passion and addiction yield different results that cannot be explained without using the Kano method; it can also help coaches and athletes better understand how the presence or absence of an activity affects athlete attitudes and consequently their behaviour.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Kano modeli · tutku · bağımlılık

Abstract

There are few studies in the literature on how passion and addiction can affect long-term participation in sports, and these studies largely rely on Likert-type measurements. Therefore, the aim of this study is to use the Kano model, a different methodological approach, to investigate the levels of passion and addiction in cyclists. The Kano model can help us better understand how the presence or absence of an activity affects the attitudes and behaviors of athletes. In doing so, it allows for a more in-depth examination using functional and dysfunctional statements instead of a single statement ranging from "strongly disagree" to "strongly agree" on Likert scales. The research was conducted on 403 cyclists over the age of 18 who participated in the GranFondo Cycling event, selected through convenience sampling, and who voluntarily agreed to participate in the study. Participants were contacted via email and asked 17 functional and 17 dysfunctional questionnaire questions regarding passion and addiction. The findings show that passion is predominantly categorized as attractive/exciting, anticipated, and indifferent; The study showed that addiction was classified into attractive/exciting, anticipated, indifferent, and opposite/contrary categories. Consequently, this study contributes to the field by offering a different approach in which the passion and addiction levels of cyclists are examined using the Kano model instead of traditional Likert-type scales. The results allow us to understand the passion and addiction levels of athletes more deeply through functional and non-functional questions and to analyze the outcomes. The research strengthens previous studies on athletes, as the effects of passion and addiction yield different results that cannot be explained without using the Kano method; it can also help coaches and athletes better understand how the presence or absence of an activity affects athlete attitudes and consequently their behaviour.

Özet

Alan yazında tutku ve bağımlılığın, özellikle uzun vadeli spora katılımı nasıl etkileyebileceği konusunda az sayıda çalışma bulunmakta ve bu araştırmaların da büyük ölçüde Likert türü ölçüme dayandığı görülmektedir. Bu sebeple bu çalışmanın amacı, bisiklet sporcularının tutku ve bağımlılık düzeylerini araştırmak için farklı bir metodolojik yaklaşım olan Kano modelini kullanmaktır. Kano modeli, bir faaliyetin varlığında veya yokluğunda sporcuların tutum ve davranışlarını nasıl etkilediğini daha iyi anlamamıza yardımcı olabilir. Bunu yaparken de; Likert ölçeklerindeki “kesinlikle katılmıyorum”dan “kesinlikle katılıyorum”a kadar olan tek bir ifadenin açıklanması yerine, işlevsel ve işlevsiz ifadelerle daha derinlemesine bir incelemeye olanak tanır. Araştırma GranFondo Bisiklet etkinliğine katılan, kolayda örnekleme yoluyla seçilmiş, 18 yaşından büyük, çalışmaya gönüllü olarak iştirak etmeyi kabul etmiş 403 bisiklet sporcusu üzerinde gerçekleştirilmiştir. Katılımcılara e-posta ile ulaşılmış ve tutku ile bağımlılığa ilişkin 17 işlevsel-17 işlevsiz anket sorusu yöneltilmiştir. Bulgular tutkunun, ağırlıklı olarak çekici/heyecan verici, beklenen ve kayıtsızlık kategorilerinde; bağımlılığın ise çekici/heyecan verici, beklenen, kayıtsızlık ve zıt/ters kategorilerinde sınıflandığını göstermiştir. Sonuç olarak bu çalışma, bisiklet sporcularının tutku ve bağımlılık düzeylerinin geleneksel Likert türü ölçekler yerine Kano modeli ile incelendiği farklı bir yaklaşım sunarak alana katkı yapmaktadır. Sonuçlar, sporcuların tutku ve bağımlılık düzeylerini, işlevsel ve işlevsiz sorularla daha derinlemesine anlamamıza ve sonuçları incelememize imkan sağlamaktadır. Araştırma, tutku ve bağımlılığın etkilerini, Kano yöntemi kullanılmadan açıklanamayan farklı sonuçlar verdiği için sporcularla ilgili önceki araştırmaları güçlendirebilir. Antrenörlerin ve sporcuların bir faaliyetin varlığının veya yokluğunun sporcu tutumlarını ve dolayısıyla davranışlarını nasıl etkilediğini daha iyi anlamalarına da yardımcı olabilir.

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Cite This Article

Ocakoğlu, O. (2026). Examination of Passion and Addiction Level of Cyclists’ with Kano Model. SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi, Cilt: 24 Sayı: 3, 800–820. https://doi.org/10.33689/spormetre.1891080

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