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Journals / SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi / 2026 / Cilt: 24 Sayı: 3

Experience Quality and Repurchase Intention in Recreation Businesses: A Moderation Model

Rekreasyon İşletmelerinde Deneyim Kalitesi ve Yeniden Satın Alma Niyeti: Bir Düzenleyici Model

Ali Çağrı Gücal(İstanbul Nişantaşı Üniversitesi)0000-0002-3200-0385
Pages
732–746
Publication Date
2026-09-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Overall, the findings reveal that experience quality directly influences repurchase intention, with participation frequency and gender significantly moderating this relationship, highlighting the need for experience-oriented strategies tailored to diverse member profiles.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Health and fitness clubs have demonstrated substantial growth in parallel with the increasing awareness of individuals regarding physical and psychological health.
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Key Findings & Data:This expansion has led to intensified competition within the recreation services sector, thereby compelling organizations to develop customer-oriented strategies to achieve sustainable competitive advantage.
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Conclusion & Impact:Overall, the findings reveal that experience quality directly influences repurchase intention, with participation frequency and gender significantly moderating this relationship, highlighting the need for experience-oriented strategies tailored to diverse member profiles.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Deneyim kalitesi · yeniden satın alma niyeti · rekreasyon işletmeleri

Abstract

Health and fitness clubs have demonstrated substantial growth in parallel with the increasing awareness of individuals regarding physical and psychological health. This expansion has led to intensified competition within the recreation services sector, thereby compelling organizations to develop customer-oriented strategies to achieve sustainable competitive advantage. In this context, members’ perceived experience quality derived from club participation and the formation of their repurchase intentions emerge as critical determinants. The aim of this research is to assess the effect of perceived experience quality on repurchase intention in health and fitness clubs and to test the moderating roles of participation frequency and gender in this relationship. Employing a correlational research design, the study sample consists of 366 customers who are members of health and fitness clubs. The hypotheses developed within the scope of the study were investigated using structural equation modeling (SEM). Overall, the findings reveal that experience quality directly influences repurchase intention, with participation frequency and gender significantly moderating this relationship, highlighting the need for experience-oriented strategies tailored to diverse member profiles. Theoretically, this study provides a multidimensional contribution to the experience-based consumer behavior literature by indicating that the association between experience quality and repurchase intention should be examined in the context of individual participation characteristics and demographic differences. Practically, the results indicate that health and fitness club managers should address not only functional service elements but also experiential components such as entertainment, communication, and accessibility.

Özet

Sağlık ve zindelik kulüpleri, bireylerin fiziksel ve psikolojik sağlık bilincindeki artışa paralel olarak önemli bir gelişim kaydetmiştir. Bu gelişim, rekreasyon hizmetleri sektöründe rekabetin yoğunlaşmasına neden olmuş ve işletmeleri sürdürülebilir rekabet avantajı elde edebilmek adına müşteri odaklı stratejiler geliştirmeye yöneltmiştir. Bu bağlamda, üyelerin kulüp deneyimlerinden algıladıkları deneyim kalitesi ve yeniden satın alma niyetinin şekillenmesi kritik bir unsur olarak öne çıkmaktadır. Bu çalışmanın amacı, sağlık ve zindelik kulüplerinde deneyim kalitesinin yeniden satın alma niyeti üzerindeki etkisini incelemek ve bu ilişkide katılım sıklığı ile cinsiyetin düzenleyici rolünü test etmektir. İlişkisel tarama modeliyle tasarlanan araştırmanın çalışma grubunu, sağlık ve zindelik kulüplerine üye olan 366 müşteri oluşturmaktadır. Araştırma kapsamında oluşturulan hipotezler yapısal eşitlik modeli (YEM) kullanılarak test edilmiştir. Sonuç olarak, deneyim kalitesinin yeniden satın alma niyeti üzerinde doğrudan bir etkisi olduğunu ve katılım sıklığı ile cinsiyetin bu ilişkiyi anlamlı şekilde düzenlediğini göstermektedir. Bu sonuçlar, sağlık ve zindelik kulübü yöneticilerinin farklı üye profillerine yönelik deneyim odaklı pazarlama ve hizmet tasarımları geliştirmelerinin önemine işaret etmektedir. Teorik olarak, bu çalışma, deneyim kalitesi ile yeniden satın alma niyeti arasındaki ilişkinin bireysel katılım özellikleri ve demografik farklılıklar bağlamında ele alınması gerektiğini ortaya koyarak, deneyim temelli tüketici davranışı literatürüne çok boyutlu bir katkı sunmaktadır. Pratik açıdan, sağlık ve zindelik kulübü yöneticilerinin hizmet tasarımlarında yalnızca işlevsel unsurlara değil, eğlence, iletişim ve erişim deneyimlerini kapsayan bileşenlere de odaklanmaları gerektiği ortaya konulmaktadır.

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Cite This Article

Gücal, A. Ç. (2026). Experience Quality and Repurchase Intention in Recreation Businesses: A Moderation Model. SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi, Cilt: 24 Sayı: 3, 732–746. https://doi.org/10.33689/spormetre.1867235

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