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Journals / Sosyoekonomi / 2026 / Cilt: 33 Sayı: 64

Examining the Criteria Affecting Corporate Social Responsibility in Businesses from the Consumer Perspective Using the Pythagorean Fuzzy Entropy Technique

İşletmelerde Kurumsal Sosyal Sorumluluğu Etkileyen Kriterlerin Pisagor Bulanık Entropi Tekniğiyle Tüketici Perspektifinden İncelenmesi

Abdulkadir Keskin(İSTANBUL MEDENİYET ÜNİVERSİTESİ, SİYASAL BİLGİLER FAKÜLTESİ, İŞLETME BÖLÜMÜ)0000-0002-4795-1028
Nilüfer Kıraçlı Leblebicioğlu(SAĞLIK BİLİMLERİ ÜNİVERSİTESİ, HAMİDİYE SAĞLIK HİZMETLERİ MESLEK YÜKSEKOKULU (İSTANBUL))0009-0000-0577-5372
Abdurrahman Keskin(BAYBURT UNIVERSITY, FACULTY OF HUMAN AND SOCIAL SCIENCES, DEPARTMENT OF SOCIOLOGY)0000-0003-1547-0358
Burak Leblebicioğlu(İSTANBUL MEDENİYET ÜNİVERSİTESİ, SİYASAL BİLGİLER FAKÜLTESİ, İŞLETME BÖLÜMÜ)0000-0001-5370-9265
Pages
183–203
Publication Date
2025-04-26
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results reveal that Turkish consumers prioritise businesses' “economic” responsibilities the most, followed by “philanthropic” responsibilities. “Ethical” responsibilities are ranked slightly lower, with “legal” responsibilities considered the least important in this context.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Corporate social responsibility (CSR) serves as a self-regulation mechanism for businesses and a framework for consumers to evaluate companies.
📊
Key Findings & Data:Carroll's (1991) CSR pyramid categorises these responsibilities, which can differ depending on cultural and economic contexts.
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Conclusion & Impact:The results reveal that Turkish consumers prioritise businesses' “economic” responsibilities the most, followed by “philanthropic” responsibilities. “Ethical” responsibilities are ranked slightly lower, with “legal” responsibilities considered the least important in this context.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Kurumsal Sosyal Sorumluluk · Carroll’un Kurumsal Sosyal Sorumluluk Piramidi · Pisagor Bulanık Entropi

Abstract

Corporate social responsibility (CSR) serves as a self-regulation mechanism for businesses and a framework for consumers to evaluate companies. Carroll's (1991) CSR pyramid categorises these responsibilities, which can differ depending on cultural and economic contexts. This study examines Corporate Social Responsibility (CSR) in the context of Carroll's pyramid from the perspective of Turkish consumers, based on expert interviews analysed using the “Pythagorean Fuzzy Entropy” method. The results reveal that Turkish consumers prioritise businesses' “economic” responsibilities the most, followed by “philanthropic” responsibilities. “Ethical” responsibilities are ranked slightly lower, with “legal” responsibilities considered the least important in this context.

Özet

Kurumsal sosyal sorumluluk (KSS), işletmeler için bir özdenetim mekanizması ve tüketiciler için şirketleri değerlendirme çerçevesi işlevi görmektedir. Carroll’un (1991) KSS piramidi, bu sorumlulukları kategorize eder ve bunlar, kültürel ve ekonomik bağlamlara bağlı olarak farklılık gösterebilir. Bu çalışma, Carroll’un piramidi bağlamında Türk tüketicilerinin perspektifinden KSS’yi incelemektedir ve bu amaçla uzman görüşmeleri “Pisagor Bulanık Entropi” yöntemiyle analiz edilmiştir. Sonuçlar, Türk tüketicilerin işletmelerin “ekonomik” sorumluluklarını en fazla önceliklendirdiğini, bunu “hayırseverlik” sorumluluklarının izlediğini ortaya koymaktadır. “Etik” sorumluluklar biraz daha düşük bir sırada yer alırken, “yasal” sorumluluklar bu bağlamda en az önemli olarak değerlendirilmiştir.

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Cite This Article

Keskin, A., Leblebicioğlu, N. K., Keskin, A., Leblebicioğlu, B. (2025). Examining the Criteria Affecting Corporate Social Responsibility in Businesses from the Consumer Perspective Using the Pythagorean Fuzzy Entropy Technique. Sosyoekonomi, Cilt: 33 Sayı: 64, 183–203. https://doi.org/10.17233/sosyoekonomi.2025.02.08

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