Journals / Öneri Dergisi / 1997 / Cilt: 2 Sayı: 7

ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER

Mert Uydacı(MARMARA ÜNİVERSİTESİ)
Pages
99–102
Publication Date
1997-06-15
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:International advertisers face many complexities not encountered by domestic advertisers.
📊
Key Findings & Data:The most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets.
💡
Conclusion & Impact:In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.
🔬Design:Derleme
📍Scope:Comprehensive Sample
⚙️Variables:Uluslararası reklamcılık · Ulusal reklamcılık · Karşılaştırmalı inceleme

Özet

International advertisers face many complexities not encountered by domestic advertisers. The most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets. Cotnpanies vary in the degree to they adapt their advertising to local markets. In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.

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Cite This Article

Uydacı, M. (1997). ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER. Öneri Dergisi, Cilt: 2 Sayı: 7, 99–102. https://doi.org/10.14783/maruoneri.682208

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References (6)

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  4. COTEORA R.Philip,International Marketing, Irwin Inc., 6th Edition, 1987
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  6. KOTLER P ARMSTRONG G„ Marketing An Lntroduction, Prentice Hail International, 3rd Edition, 1993.