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Dergiler / Öneri Dergisi / 1997 / Cilt: 2 Sayı: 7

ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER

Mert Uydacı(MARMARA ÜNİVERSİTESİ)
Sayfa
99–102
Yayın Tarihi
1997-06-15
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Yapay Zeka Hızlı Bakış & Çıkarımlar

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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:International advertisers face many complexities not encountered by domestic advertisers.
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Temel Bulgular & Veri:The most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets.
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Sonuç & Katkı:In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.
🔬Tür:Derleme
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Uluslararası reklamcılık · Ulusal reklamcılık · Karşılaştırmalı inceleme

Özet

International advertisers face many complexities not encountered by domestic advertisers. The most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets. Cotnpanies vary in the degree to they adapt their advertising to local markets. In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.

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Bu Makaleye Atıf Yap

Uydacı, M. (1997). ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER. Öneri Dergisi, Cilt: 2 Sayı: 7, 99–102. https://doi.org/10.14783/maruoneri.682208

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Kaynakça (6)

  1. [1) LEVITT Theodore, "Globalizations OfMarkets", Global Marketing Prespectives, Edit By Jagdish Shethve Abdolreza Eshghi, South-VVestem Publishing Co., IstEdition, 1989
  2. [2) DUNN S.Watson BARTON M.Amold KRUGMAN M.Dean REÎD N.Leonard, Advertising, The Dryden Press, 7th Edition, 1990
  3. |3| KKEGAN J.Warren,Global Marketing Management, Prentice Hail, 4th Edition, 1989
  4. COTEORA R.Philip,International Marketing, Irwin Inc., 6th Edition, 1987
  5. RUSSELL Thoınas Ronald W., Kleppner's Advertising Prodecure, Prentice Hail, 4th Edition, 1993
  6. KOTLER P ARMSTRONG G„ Marketing An Lntroduction, Prentice Hail International, 3rd Edition, 1993.