\r\n This study qualification research has been made to determine the factors that is used by the institutional buyers, furthermore and thus, with the help of the content analysis, these factors have been determined as "confidentiality, price and payment behaviour, popularity and the financial power of the insurance companies", as well as "the familarity, availability, having a detailed information about policy, image and status of the sales representative".\r\n
📌 3 Key Takeaways
🎯
Objective & Hypothesis:\r\n This study qualification research has been made to determine the factors that is used by the institutional buyers, furthermore and thus, with the help of the content analysis, these factors have been determined as "confidentiality, price and payment behaviour, popularity and the financial power of the insurance companies", as well as "the familarity, availability, having a detailed information about policy, image and status of the sales representative".\r\n
📊
Key Findings & Data:\r\n This study qualification research has been made to determine the factors that is used by the institutional buyers, furthermore and thus, with the help of the content analysis, these factors have been determined as "confidentiality, price and payment behaviour, popularity and the financial power of the insurance companies", as well as "the familarity, availability, having a detailed information about policy, image and status of the sales representative".\r\n
💡
Conclusion & Impact:\r\n This study qualification research has been made to determine the factors that is used by the institutional buyers, furthermore and thus, with the help of the content analysis, these factors have been determined as "confidentiality, price and payment behaviour, popularity and the financial power of the insurance companies", as well as "the familarity, availability, having a detailed information about policy, image and status of the sales representative".\r\n
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Kurumsal Müşteri · Kurumsal Müşteri Satın Alma Davranışı · İçerik Analizi
Abstract
\r\n This study qualification research has been made to determine the factors that is used by the institutional buyers, furthermore and thus, with the help of the content analysis, these factors have been determined as "confidentiality, price and payment behaviour, popularity and the financial power of the insurance companies", as well as "the familarity, availability, having a detailed information about policy, image and status of the sales representative".\r\n
Özet
\r\n Bu çalışmada kurumsal müşterilerin şirket seçiminde üzerinde durdukları faktörleri belirlemek amacıyla nitel araştırma yapılmış ve yapılan içerik analizi ile kurumsal müşterilerin sigorta şirketi seçimine etki eden faktörler; güvenilirlik, fiyat, şirketlerin ödeme yapma davranışları, şirketin bilinirliği, sigorta şirketinin finansal gücü, şirket temsilcisinin; tanıdık olması, kolay ulaşılması, poliçe detaylarını bilmesi, imajı ve statüsü olarak belirlenmiştir.\r\n
DEMİRELİ, C., TİMUR, P. D. M. N. (2020). Kurumsal müşterilerde sigorta şirketi seçimi üzerine bir uygulama. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, Cilt: 1 Sayı: 30. https://ajindex.com/articles/1033278