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Dergiler / Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi / 2013 / Sayı: 1

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Gökçe ÖZDEMİR BAYRAK,Özge ADAN

Sayfa
61–79
DOI
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Abstract

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Anahtar kelimeler: destination branding, slogan, destination marketing