Journals / Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi / 2013 / Sayı: 1

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Pages
61–79
DOI
—

Abstract

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Keywords: destination branding, slogan, destination marketing