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Dergiler / Journal of Tourism Leisure and Hospitality / 2021 / Cilt: 3 - Sayı: 1

Projected Image of Turkey in Travel Blogs

Adil BİCAL
Mesude Canan OZTURK
Sayfa
5–17
Yayın Tarihi
2021-06-23
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

These results imply clues on which destinations or attractions of Turkey should be emphasized and provide some information about Turkey’s image as a destination.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Travel and destination information is mostly provided by textual and storytelling communication practices.
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Temel Bulgular & Veri:With the spread of mobile phones, digital tools and Web 2.0, photographs have become an important medium for reflecting destinations.
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Sonuç & Katkı:These results imply clues on which destinations or attractions of Turkey should be emphasized and provide some information about Turkey’s image as a destination.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Turkey · Destination image · Photo

Abstract

Travel and destination information is mostly provided by textual and storytelling communication practices. With the spread of mobile phones, digital tools and Web 2.0, photographs have become an important medium for reflecting destinations. This study analyses how Turkey is visualized and reflected as a destination through photos by the top 100 most-visited travel bloggers. As a result of the research, predictable findings (e.g. the most visited city: Istanbul or the most interesting historical monuments: Sultan Ahmet, Hagia Sophia) were obtained, and unexpected results were also gathered by the researchers. Among these, street cats (31) attract the same level of curiosity as the Topkapi Palace (34), and bloggers shared Cappadocia’s (21%) photos more than all coastal regions involved in intense of tourism (17%). These results imply clues on which destinations or attractions of Turkey should be emphasized and provide some information about Turkey’s image as a destination.

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Bu Makaleye Atıf Yap

BİCAL, A., OZTURK, M. C. (2021). Projected Image of Turkey in Travel Blogs. Journal of Tourism Leisure and Hospitality, Cilt: 3 - Sayı: 1, 5–17. https://ajindex.com/articles/781877

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