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Dergiler / Tüketici ve Tüketim Araştırmaları Dergisi / 2018 / Cilt: 10 - Sayı: 2

Does Consumer Environmental Advocacy Matter for Sustainable Marketing?

Çevresel Savunuculuk Sürdürülebilir Pazarlama için Gerekli midir?

Kıvılcım DÖĞERLİOĞLU DEMİR
Sayfa
265–306
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Implications for scholars, managers and public policy makers are discussed.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:This study introduces the concept of consumer environmental advocacy (CEA), defined as the commitment of pro-environmental customers to influence other individuals toward sustainable consumption.
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Temel Bulgular & Veri:In Study 1, we analyze panel data from 3,054 Scottish consumers, and find that pro-environmental purchasing (PEP) behavior mediates the link between CEA and pro-environmental attitudes (PEA).
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Sonuç & Katkı:Implications for scholars, managers and public policy makers are discussed.
🔬Tür:Modelleme & Sayısal Simülasyon
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alan Parametreleri

Özet

This study introduces the concept of consumer environmental advocacy (CEA), defined as the commitment of pro-environmental customers to influence other individuals toward sustainable consumption. A conceptual model is developed to explore key constructs related to the CEA. In Study 1, we analyze panel data from 3,054 Scottish consumers, and find that pro-environmental purchasing (PEP) behavior mediates the link between CEA and pro-environmental attitudes (PEA). Pro-environmental consumption seems to be a key behavior that intervenes between holding PEAs and becoming environmental advocates. In Study 2 we enhance the validity of results from Study 1, by systematically developing a new CEA scale using three pretests and testing the full conceptual model among 187 U.S. consumers. Results of our analyses support all previous findings, and also show that perceptions of issue salience moderate the indirect effects of PEAs on CEA through PEP behaviors. Implications for scholars, managers and public policy makers are discussed.

Abstract

Bu makale, çevre yanlısı müşterilerin diğer bireyleri sürdürülebilir tüketime yöneltmesi olarak tanımlanan tüketici çevre savunuculuğu (CEA) kavramını tartışmaktadır. CEA ile ilgili yapıları keşfetmek için kavramsal bir model geliştirilmiştir. Çalışma 1’de, 3,054 İskoç tüketicisinden oluşan panel verisi analiz edilmiştir. Bu çalışma, çevre dostu satın alma (PEP) davranışının CEA ve çevre dostu tutumlar (PEA) arasındaki bağlantıya aracılık ettiğini göstermektedir. Çalışmada, üç ön test kullanılarak yeni bir CEA ölçeği sistematik olarak geliştirilmiştir. Tüm kavramsal model 187 ABD’li tüketici kapsamında test edilerek, Çalışma 1’deki sonuçların geçerliliği arttırılmıştır. Bilim insanları, yöneticiler ve kamu politika belirleyicileri için sonuçlar tartışılmıştır.

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Bu Makaleye Atıf Yap

DEMİR, K. D. (2018). Does Consumer Environmental Advocacy Matter for Sustainable Marketing?. Tüketici ve Tüketim Araştırmaları Dergisi, Cilt: 10 - Sayı: 2, 265–306. https://ajindex.com/articles/414123

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Kaynakça (11)

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