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The Effect of Destination Attachment and It's Antecedents on Destination Loyalty

The Effect of Destination Attachment and It's Antecedents on Des-tination Loyalty

Orhan Can YILMAZDOĞAN
Cihan SEÇİLMİŞ
Sayfa
21–39
Yayın Tarihi
2020-07-03
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

A series of proposals are presented in the direction of these effects.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:The aim of the research was to investigate the relationship between destination attractiveness, satisfaction, attachment and destination loyalty from an integrated point of view.
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Temel Bulgular & Veri:In order to test the developed model, domestic tourists who visited Eskişehir between April and May 2017 were reached by convenience sampling method and 389 questionnaires were evaluated.
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Sonuç & Katkı:A series of proposals are presented in the direction of these effects.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:2017 Verileri
⚙️Değişkenler:Eskişehir · Destination Attractiveness · Satisfaction

Özet

The aim of the research was to investigate the relationship between destination attractiveness, satisfaction, attachment and destination loyalty from an integrated point of view. For this purpose, the relevant literature has been examined and a model has been developed. In order to test the developed model, domestic tourists who visited Eskişehir between April and May 2017 were reached by convenience sampling method and 389 questionnaires were evaluated. After the analysis, the developed model was tested and statistically significant and positive correlations were found between the variables of destination attractiveness, satisfaction, attachment and destination loyalty. This research defines the antecedents which have an important place in the formation of loyalty and attachment of tourists. Also, the direct and indirect effects of these antecedents on the formation of loyalty are revealed. A series of proposals are presented in the direction of these effects.

Abstract

The aim of the research was to investigate the relationship between destination attractiveness, satisfaction, attachment and destination loyalty from an integrated point of view. For this purpose, the relevant literature has been examined and a model has been developed. In order to test the developed model, domestic tourists who visited Eskişehir between April and May 2017 were reached by convenience sampling method and 389 questionnaires were evaluated. After the analysis, the developed model was tested and statistically significant and positive correlations were found between the variables of destination attractiveness, satisfaction, attachment and destination loyalty. This research defines the antecedents which have an important place in the formation of loyalty and attachment of tourists. Also, the direct and indirect effects of these antecedents on the formation of loyalty are revealed. A series of proposals are presented in the direction of these effects.

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Bu Makaleye Atıf Yap

YILMAZDOĞAN, O. C., SEÇİLMİŞ, C. (2020). The Effect of Destination Attachment and It's Antecedents on Destination Loyalty. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, Cilt: 21 - Sayı: 1, 21–39. https://ajindex.com/articles/230428

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Kaynakça (11)

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  3. Bezirgan, M. And Koç, F. (2014). Yerel Mutfakların Destinasyona Yönelik Aidiyet Oluşumuna Etkisi: Cunda Adası Örneği, Uluslararası Sosyal Araştırmalar Dergisi, 7(34), 917-928. Bıgné, J. E., Andreu, L. And Gnoth, J. (2005). The Theme Park Experience: An Analysis of Pleasure, Arousal and Satisfaction, Tourism Management, 26(6), 833-844.
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