The findings show that travel influencers on Instagram play an important role in encouraging young local tourists to visit local attractions, which is good for the local economy.
📌 3 Maddede Bu Makale
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Amaç & Hipotez:This study was carried out to measure the perceptions of the Z generation living in Zanzibar towards social media influencers and to try to understand how these perceptions affect their travel intention.
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Temel Bulgular & Veri:For this purpose, research is a type of quantitative study in which data are collected using online questionnaires and analyzed using the SPSS 21 program. 530 young people aged between 18 and 25 living in Zanzibar participated in the survey, and these young people are social media users who follow travel influencers on Instagram.
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Sonuç & Katkı:The findings show that travel influencers on Instagram play an important role in encouraging young local tourists to visit local attractions, which is good for the local economy.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Self-disclosure · Influencer · Attitude Toward Post
Özet
This study was carried out to measure the perceptions of the Z generation living in Zanzibar towards social media influencers and to try to understand how these perceptions affect their travel intention. For this purpose, research is a type of quantitative study in which data are collected using online questionnaires and analyzed using the SPSS 21 program. 530 young people aged between 18 and 25 living in Zanzibar participated in the survey, and these young people are social media users who follow travel influencers on Instagram. Correlation and regression tests were performed to determine the relationship between variables. Significant relationships were found between self-disclosure, influencer's self-reflection, attitude towards post and visit intention used in the research. The findings show that travel influencers on Instagram play an important role in encouraging young local tourists to visit local attractions, which is good for the local economy.
MCHAVU, S. U., ALİ, I. M., YILMAZDOĞAN, O. C. (2022). How Perceptions of Travel Influencers on Instagram Affect Visit Intention? A Research on Generation Z from Zanzibar. Balkan Sosyal Bilimler Dergisi, Cilt: 11 - Sayı: 22, 1–9. https://ajindex.com/articles/880697
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