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GREEN ADVERTISEMENTS CONTRIBUTNG TO THE DEVELOPMENT OF ENVIRONMENTAL AWARENESS AND EXAMPLE COMMERCIAL FILM ANALYSIS

GREEN ADVERTISEMENTS CONTRIBUTING TO THE DEVELOPMENT OF ENVIRONMENTAL AWARENESS AND EXAMPLE COMMERCIAL FILM ANALYSIS

Erhan Yıldırım(ERCİYES ÜNİVERSİTESİ, GÜZEL SANATLAR FAKÜLTESİ, GÖRSEL İLETİŞİM TASARIMI BÖLÜMÜ)0000-0002-8784-6687
Aytekin Can(SELCUK UNIVERSITY, FACULTY OF COMMUNICATION)0000-0002-7620-3766
Sayfa
29–48
Yayın Tarihi
2025-06-30
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

In the advertisement film, the development and change of environmental awareness are concluded with the slogan "Keep Going for a Better Future" through education, effort, hope, and faith.

📌 3 Maddede Bu Makale

🎯
Amaç & Hipotez:Our world is changing.
📊
Temel Bulgular & Veri:At this point, states and organizations have started to generate ideas and work with a livable world consciousness.
💡
Sonuç & Katkı:In the advertisement film, the development and change of environmental awareness are concluded with the slogan "Keep Going for a Better Future" through education, effort, hope, and faith.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Climate change · Sustainability · Environmental awareness

Özet

Our world is changing. Climates are changing. Our world is changing with climate change. With change, the world is becoming an unlivable place day by day. The ecological balance is being disrupted. With the disruption of the ecological balance, the world is getting polluted. The polluted world gives rise to new problems every day. They are losing hope for the future. These are just some of the problems arising from climate change. In order to solve these problems, we need to see the dangers that climate change can cause. We need to be aware of the danger. To be able to see the danger and to be aware of it, important responsibilities fall on states, non-governmental organizations, and institutions. At this point, states and organizations have started to generate ideas and work with a livable world consciousness. This awareness of working with this consciousness has given rise to the longing for a livable world. At this point, it is important for environmental awareness to be sustainable. For the formation of sustainable environmental awareness, important responsibilities fall on governments, non-governmental organizations, and institutions. States and non-governmental organizations are working hard to raise public awareness and provide education on this issue. Profit-oriented organizations, on the other hand, are making great efforts to conduct their commercial activities while fulfilling their social responsibilities. One of the social responsibilities they undertake is to carry out environmentally sensitive marketing activities. For profit-oriented organizations, being environmentally conscious is an important factor in gaining reputation. Nowadays, organizations have started to place importance on "green" communication strategies and activities to develop a business perception that values sustainability and promotes environmentally friendly behaviors. One of the communication activities it values is green advertising. In the study titled "Green Advertisements Contributing to the Development of Environmental Awareness and Analysis of Sample Commercials," the concepts of environment and environmental awareness are explained, along with green marketing, the driving force of sustainability, the elements of the green marketing mix, and green advertisements. The study employed the descriptive analysis method. In the analysis section of the study, individuals, subjects, locations, and texts were analyzed, and the resulting meanings were described. The TEB advertisement film titled "What is Sustainability?" was selected as a purposive sample for the study. As important findings of the study, TEB's motto, "Let's continue our fight with positive impact projects to improve our world not by reducing it but by multiplying it, so that tomorrow is as good as today and even better," summarizes their efforts regarding environmental awareness. In the advertisement film, the development and change of environmental awareness are concluded with the slogan "Keep Going for a Better Future" through education, effort, hope, and faith.

Abstract

Our world is changing. Climates are changing. Our world is changing with climate change. With change, the world is becoming an unlivable place day by day. The ecological balance is being disrupted. With the disruption of the ecological balance, the world is getting polluted. The polluted world gives rise to new problems every day. They are losing hope for the future. These are just some of the problems arising from climate change. In order to solve these problems, we need to see the dangers that climate change can cause. We need to be aware of the danger. To be able to see the danger and to be aware of it, important responsibilities fall on states, non-governmental organizations, and institutions. At this point, states and organizations have started to generate ideas and work with a livable world consciousness. This awareness of working with this consciousness has given rise to the longing for a livable world. At this point, it is important for environmental awareness to be sustainable. For the formation of sustainable environmental awareness, important responsibilities fall on governments, non-governmental organizations, and institutions. States and non-governmental organizations are working hard to raise public awareness and provide education on this issue. Profit-oriented organizations, on the other hand, are making great efforts to conduct their commercial activities while fulfilling their social responsibilities. One of the social responsibilities they undertake is to carry out environmentally sensitive marketing activities. For profit-oriented organizations, being environmentally conscious is an important factor in gaining reputation. Nowadays, organizations have started to place importance on "green" communication strategies and activities to develop a business perception that values sustainability and promotes environmentally friendly behaviors. One of the communication activities it values is green advertising. In the study titled "Green Advertisements Contributing to the Development of Environmental Awareness and Analysis of Sample Commercials," the concepts of environment and environmental awareness are explained, along with green marketing, the driving force of sustainability, the elements of the green marketing mix, and green advertisements. The study employed the descriptive analysis method. In the analysis section of the study, individuals, subjects, locations, and texts were analyzed, and the resulting meanings were described. The TEB advertisement film titled "What is Sustainability?" was selected as a purposive sample for the study. As important findings of the study, TEB's motto, "Let's continue our fight with positive impact projects to improve our world not by reducing it but by multiplying it, so that tomorrow is as good as today and even better," summarizes their efforts regarding environmental awareness. In the advertisement film, the development and change of environmental awareness are concluded with the slogan "Keep Going for a Better Future" through education, effort, hope, and faith.

🔖

Bu Makaleye Atıf Yap

Yıldırım, E., Can, A. (2025). GREEN ADVERTISEMENTS CONTRIBUTNG TO THE DEVELOPMENT OF ENVIRONMENTAL AWARENESS AND EXAMPLE COMMERCIAL FILM ANALYSIS. Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi, Cilt: 4 Sayı: 1, 29–48. https://ajindex.com/articles/1642701

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