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Dergiler / İşletme ve Girişimcilik Araştırmaları Dergisi / 2024 / Sayı: 5

YEŞİL TERCİHLER: ÇEVRE BİLİNCİNİN FİYAT DUYARLILIĞI VE SATIN ALMA NİYETLERİ ÜZERİNDEKİ ETKİSİ

GREEN CHOICES: THE IMPACT OF ENVIRONMENTAL CONSCIOUSNESS ON PRICE SENSITIVITY AND PURCHASE INTENTIONS

Tuğçe Kayagil(KİLİS 7 ARALIK ÜNİVERSİTESİ)0009-0002-4122-8709
Ümit Gezici(KİLİS 7 ARALIK ÜNİVERSİTESİ)0000-0002-1234-5589
Sayfa
18–37
Yayın Tarihi
2024-12-31
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Düşük çevre bilincine sahip müşterilerin en fazla 4 dolar, yüksek çevre bilincine sahip müşterilerin ise en fazla 8 dolar ödeme niyetlerinin olduğunu ortaya koymuştur.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Bu çalışma, müşterilerin çevre dostu süreçler için ödeme istekliliğini belirlemeyi amaçlamaktadır.
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Temel Bulgular & Veri:Ayrıca, müşterilerin çevre bilinci düzeylerinin ödemeye istekli oldukları miktar üzerindeki etkisini de incelemektedir.
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Sonuç & Katkı:Düşük çevre bilincine sahip müşterilerin en fazla 4 dolar, yüksek çevre bilincine sahip müşterilerin ise en fazla 8 dolar ödeme niyetlerinin olduğunu ortaya koymuştur.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Fiyat duyarlılığı · çevre bilinci · deneysel tasarım

Özet

Bu çalışma, müşterilerin çevre dostu süreçler için ödeme istekliliğini belirlemeyi amaçlamaktadır. Ayrıca, müşterilerin çevre bilinci düzeylerinin ödemeye istekli oldukları miktar üzerindeki etkisini de incelemektedir. Araştırmacılar 300 anketi analiz etmiş ve müşterilerin çevre bilinci düzeylerinin ağızdan ağıza tavsiyeleri önemli ölçüde etkilemediğini bulmuştur. Bununla birlikte, çevre bilinci düzeyi satın alma niyetlerini etkilemiş, müşteriler çevre dostu ürünler veya süreçler için farklı fiyatlar ödemeye razı olmuşlardır. Düşük çevre bilincine sahip müşterilerin en fazla 4 dolar, yüksek çevre bilincine sahip müşterilerin ise en fazla 8 dolar ödeme niyetlerinin olduğunu ortaya koymuştur.

Abstract

This study aims to determine customers' willingness to pay for environmentally friendly processes. Additionally, the study examines the impact of customers' environmental consciousness levels on the amount they are willing to pay. The researchers analyzed 300 questionnaires and found that customers' levels of environmental consciousness did not significantly impact word-of-mouth recommendations. However, the level of environmental consciousness did affect purchasing intentions, with customers willing to pay different prices for environmentally friendly products or processes. Customers with low environmental consciousness were willing to pay a maximum of $4, while those with high environmental consciousness were willing to pay up to $8.

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Bu Makaleye Atıf Yap

Kayagil, T., Gezici, Ü. (2024). YEŞİL TERCİHLER: ÇEVRE BİLİNCİNİN FİYAT DUYARLILIĞI VE SATIN ALMA NİYETLERİ ÜZERİNDEKİ ETKİSİ. İşletme ve Girişimcilik Araştırmaları Dergisi, Sayı: 5, 18–37. https://ajindex.com/articles/1629879

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