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Dergiler / Business and Management Studies: An International Journal / 2019 / Cilt: 7 - Sayı: 5

ASSESSMENT OF MARKET POTENTIAL: A RESEARCH ON DETERMINING THE POTENTIAL MARKETS OF TURKISH EXPORTERS

PAZAR POTANSİYELİNİN DEĞERLENDİRİLMESİ: TÜRK İHRACATÇILARININ POTANSİYEL PAZARLARININ BELİRLENMESİ ÜZERİNE BİR ARAŞTIRMA

Adnan KARA
Sayfa
2577–2595
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

In addition, countries were divided into six clusters and those with the highest potentials were identified.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:In this study, a research conducted on to investigate countries’ market potentials for Turkish exporters.
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Temel Bulgular & Veri:The main purpose of this research is to examine the factors that can be used in assessment of the market potential.
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Sonuç & Katkı:In addition, countries were divided into six clusters and those with the highest potentials were identified.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Alan Parametreleri

Özet

In this study, a research conducted on to investigate countries’ market potentials for Turkish exporters. The main purpose of this research is to examine the factors that can be used in assessment of the market potential. In the research, the potential of international markets was evaluated by factors of ease of trade, market growth, market size and market accessibility. As a result of the research, China, Germany, India, USA and United Kingdom have been ranked as the top market potential for Turkish exporter companies. In addition, countries were divided into six clusters and those with the highest potentials were identified.

Abstract

Bu çalışmada, Türk ihracatçıları için yabancı ülkelerin pazar potansiyelinin incelenmesi amaçlanmaktadır. Araştırmanın temel amacı, pazar potansiyelinin değerlendirilmesinde kullanılabilecek faktörleri incelemektir. Araştırmada uluslararası pazarların potansiyeli; ticaret kolaylığı, pazar büyümesi, pazar büyüklüğü ve pazar erişilebilirlik faktörleri ile değerlendirilmiştir. Araştırma sonucunda, Çin, Almanya, Hindistan, ABD ve Birleşik Krallık, Türk ihracatçı şirketler için en yüksek pazar potansiyeli olan ülkeler olarak sıralanmıştır. Ayrıca, ülkeler altı kümeye ayrılmış ve potansiyeli yüksek olanlar belirlenmiştir.

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Bu Makaleye Atıf Yap

KARA, A. (2019). ASSESSMENT OF MARKET POTENTIAL: A RESEARCH ON DETERMINING THE POTENTIAL MARKETS OF TURKISH EXPORTERS. Business and Management Studies: An International Journal, Cilt: 7 - Sayı: 5, 2577–2595. https://ajindex.com/articles/162285

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