Yapay Zeka Hızlı Bakış & Çıkarımlar
AI InsightThe study thus highlights the central role of media language in health and crisis discourses.
📌 3 Maddede Bu Makale
Abstract
This study examines how Turkish and German media linguistically constructed health-related concepts during the COVID-19 pandemic (2020–2022). The main focus lies on the question of how media language not only conveys information about health, but also contributes to the stabilization of specific perceptions, patterns of behavior, and social interpretations. The study is theoretically grounded in Michel Foucault’s discourse theory and explores how language participates in the production of truth, the normalization of social practices, and the shaping of public perception. The analysis is based on a contrastive linguistic discourse analysis of selected media materials from Germany and Türkiye, including TV news broadcasts, online newspaper articles, and digital media formats. Particular attention is given to the statements of political and medical authority figures, as these actors played a central role in shaping pandemic-related knowledge in both countries. The findings show that media language does not merely describe health-related issues, but actively frames concepts such as risk, responsibility, protection, and normality. At the same time, both similarities and differences can be observed between the German and Turkish media discourses. While the German discourse places greater emphasis on scientific rationalization and expert knowledge, the Turkish discourse reveals a more politically and collectively oriented framing. The study thus highlights the central role of media language in health and crisis discourses.