REVIEW: The Challenges For Marketing Distance Education In Online Environment An Integrated Approach

Abstract

Distance education, or distance learning, is a field of education that focuses on the pedagogy and andragogy, technology, and instructional systems design that aim to deliver education to students who are not physically "on site". According to the U.S. Department of Agriculture, “is a process to create and provide access to learning when the source of information and the learners are separated by time and distance, or both.” In other words, distance learning is the process of creating an educational experience of equal qualitative value for the learner to best suit their needs outside the classroom. Rather than attending courses in person, teachers and students may communicate at times of their own choosing by exchanging printed or electronic media, or through technology that allows them to communicate in real time and through other online ways. The purpose of marketing is to understand trends in the field and customer needs in a global marketplace. In this case the customers are students and they could be called as a “kings” of the market. This is a challenge with online learning because the field is in a constant state of development. Marketing online education programs is becoming more of a necessity as global competition increases. To be on time and in a right place­­­-this is the target of distance learning marketing. 37 authors wrote 22 chapters from different 17 universities in 6 countries.