Thus, this study concentrates on Business to Consumer (B2C) market.
📌 3 Maddede Bu Makale
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Amaç & Hipotez:The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”.
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Temel Bulgular & Veri:In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users' online buying behaviour.
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Sonuç & Katkı:Thus, this study concentrates on Business to Consumer (B2C) market.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Internet · using Internet · online shopping
Abstract
The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”. In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users' online buying behaviour. Thus, this study concentrates on Business to Consumer (B2C) market.
SUKI, N. B. M., SUKI, N. B. M. (2006). Lecturer College of Business Management and Accounting Universiti Tenaga Nasional. Turkish Online Journal of Distance Education, Cilt: 7 - Sayı: 2, 21–31. https://ajindex.com/articles/140724