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AI Summary & Key Takeaways
AI Insight⚡ TL;DR(Too Long; Didn't Read)
Thus, this study concentrates on Business to Consumer (B2C) market.
📌 3 Key Takeaways
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Objective & Hypothesis:The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”.
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Key Findings & Data:In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users' online buying behaviour.
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Conclusion & Impact:Thus, this study concentrates on Business to Consumer (B2C) market.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Internet · using Internet · online shopping
Abstract
The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”. In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users' online buying behaviour. Thus, this study concentrates on Business to Consumer (B2C) market.
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Cite This Article
SUKI, N. B. M., SUKI, N. B. M. (2006). Internet Use Adoption Among Academicians: Comparing Innovative Adopters and Other Adopter Types. Turkish Online Journal of Distance Education, Cilt: 7 - Sayı: 2, 21–31. https://ajindex.com/articles/140724