Dergiler / Turkish Online Journal of Distance Education / 2018 / Cilt: 19 - Sayı: 4

REVIEW: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Sayfa
228–232
Yayın Tarihi
2018-10-01
DOI
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

The book contains 20 chapters and 366 pages which covers a wide variety of topics.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Higher education marketing is a growing field of practice, but may suffer from a lack of theoretical discourse.
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Temel Bulgular & Veri:This book, entitled “Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices” edited by Tripathi and Mukerji, applying the concept of marketing in the field of education by distinguishing business sector and education sector.
💡
Sonuç & Katkı:The book contains 20 chapters and 366 pages which covers a wide variety of topics.
🔬Tür:Araştırma Makalesi
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:review

Abstract

Higher education marketing is a growing field of practice, but may suffer from a lack of theoretical discourse. This book, entitled “Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices” edited by Tripathi and Mukerji, applying the concept of marketing in the field of education by distinguishing business sector and education sector. The book contains 20 chapters and 366 pages which covers a wide variety of topics.

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Bu Makaleye Atıf Yap

CANARSLAN, N. O. (2018). REVIEW: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices. Turkish Online Journal of Distance Education, Cilt: 19 - Sayı: 4, 228–232. https://ajindex.com/articles/139859

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Kaynakça (1)

  1. Tripathi, P. and Mukerji, S. (2013), Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, IGI Global, Hershey, PA, pp. 1-388