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AI Summary & Key Takeaways
AI Insight⚡ TL;DR(Too Long; Didn't Read)
The book contains 20 chapters and 366 pages which covers a wide variety of topics.
📌 3 Key Takeaways
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Objective & Hypothesis:Higher education marketing is a growing field of practice, but may suffer from a lack of theoretical discourse.
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Key Findings & Data:This book, entitled “Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices” edited by Tripathi and Mukerji, applying the concept of marketing in the field of education by distinguishing business sector and education sector.
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Conclusion & Impact:The book contains 20 chapters and 366 pages which covers a wide variety of topics.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:review
Abstract
Higher education marketing is a growing field of practice, but may suffer from a lack of theoretical discourse. This book, entitled “Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices” edited by Tripathi and Mukerji, applying the concept of marketing in the field of education by distinguishing business sector and education sector. The book contains 20 chapters and 366 pages which covers a wide variety of topics.
Keywords
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Cite This Article
CANARSLAN, N. O. (2018). REVIEW: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices. Turkish Online Journal of Distance Education, Cilt: 19 - Sayı: 4, 228–232. https://ajindex.com/articles/139859