LOCATION CHOICE FOR FURNITURE INDUSTRY FIRMS BY USING ANALYTIC HIERARCHY PROCESS (AHP) METHOD

Abstract

ABSTRACT In this research,   the Analytical Hierarchy Process (AHP), which is used in general problem solving processes, is adapted to the problem of   location choice for furniture industry firms in Turkey. Regarding the current industrial conditions relavant to marketing and investment potentials İstanbul, Ankara, Kayseri, Denizli and Adana   cities were determined as candidate places. According to the priority values, İstanbul is the most suitable   location for furniture industry   and it is followed by Ankara, Kayseri,   Denizli, and Adana. In the case of changing priorities of the factors, according to the sensitivity   analysis, Ankara is the most suitable   city for location when the   exact priority values of production factors is over   83%. Except for this, the decrease or increase in the priorities of   the other factors does not change the result.   Key words: Plant location choice, analytical hierarchy process (AHP), furniture industry.