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Dergiler / Süleyman Demirel Üniversitesi Vizyoner Dergisi / 2025 / Cilt: 16 Sayı: 48

Turist Deneyiminin Memnuniyete Etkisinde Yenilik Arayışı, Algılanan Risk ve Destinasyon İmajının Aracılık Rolü

The Role of Novelty Seeking, Perceived Risk, And Destination Image in the Effect of Tourist Experience on Satisfaction

Selda Yordam Dağıstan(KASTAMONU ÜNİVERSİTESİ)0000-0001-8126-5817
Burhan Sevim(KASTAMONU ÜNİVERSİTESİ)0000-0002-3326-9642
Sayfa
1314–1339
Yayın Tarihi
2025-11-30
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Araştırma kapsamında elde edilen sonuçlara göre turist deneyiminin yenilik arayışı, algılanan risk, destinasyon imajı ve memnuniyet üzerinde doğrudan etkisinin olduğu tespit edilmiştir.

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Amaç & Hipotez:Bu çalışmanın amacı, doğa temelli destinasyonları ziyaret eden turistlerin deneyimlerinin memnuniyetleri üzerindeki etkisini ortaya koymak ve bu ilişkide algılanan risk, yenilik arayışı ile destinasyon imajının aracılık rolünü incelemektir.
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Temel Bulgular & Veri:Oluşturulan modelin test edilebilmesi için 1 Temmuz 2022-30 Ağustos 2022 tarihleri arasında Küre Dağları Milli Parkı'na gelen yerli ziyaretçiler arasında 401 kişiye anket uygulanmıştır.
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Sonuç & Katkı:Araştırma kapsamında elde edilen sonuçlara göre turist deneyiminin yenilik arayışı, algılanan risk, destinasyon imajı ve memnuniyet üzerinde doğrudan etkisinin olduğu tespit edilmiştir.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:2022 Verileri
⚙️Değişkenler:Doğa Turizmi · Turist Davranışı · Milli Park

Özet

Bu çalışmanın amacı, doğa temelli destinasyonları ziyaret eden turistlerin deneyimlerinin memnuniyetleri üzerindeki etkisini ortaya koymak ve bu ilişkide algılanan risk, yenilik arayışı ile destinasyon imajının aracılık rolünü incelemektir. Oluşturulan modelin test edilebilmesi için 1 Temmuz 2022-30 Ağustos 2022 tarihleri arasında Küre Dağları Milli Parkı'na gelen yerli ziyaretçiler arasında 401 kişiye anket uygulanmıştır. Elde edilen veriler istatistik paket programlarda analiz edilmiştir. Araştırma kapsamında elde edilen sonuçlara göre turist deneyiminin yenilik arayışı, algılanan risk, destinasyon imajı ve memnuniyet üzerinde doğrudan etkisinin olduğu tespit edilmiştir. Destinasyon imajının da turist memnuniyeti üzerinde anlamlı etkisinin olduğu belirlenmiştir. Ayrıca, algılanan riskin ve destinasyon imajının turist deneyimi ile memnuniyet arasında aracılık rolünün olduğu tespit edilirken, yenilik arayışının bu ilişkide aracılık rolünün olmadığı belirlenmiştir. Elde edilen sonuçlara göre birtakım önerilerde bulunulmuştur. Elde edilen sonuçlara göre birtakım önerilerde bulunulmuştur.

Abstract

The aim of the study is to reveal the effect of tourists' experiences on their satisfaction when visiting nature-based destinations and to examine the mediating role of perceived risk, novelty seeking, and destination image in this relationship. In order to test the model, a survey is conducted among 401 local visitors to Küre Mountains National Park between July 1, 2022 and August 30, 2022. The data obtained is analyzed using statistical software packages. According to the results obtained within the scope of the study, it is determined that tourist experience has a direct effect on novelty seeking, perceived risk, destination image and satisfaction. Destination image is also found to have a significant effect on tourist satisfaction. Furthermore, while perceived risk and destination image are found to mediate the relationship between tourist experience and satisfaction, novelty seeking is not found to mediate this relationship. Based on the findings, several suggestions are proposed.

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Bu Makaleye Atıf Yap

Dağıstan, S. Y., Sevim, B. (2025). Turist Deneyiminin Memnuniyete Etkisinde Yenilik Arayışı, Algılanan Risk ve Destinasyon İmajının Aracılık Rolü. Süleyman Demirel Üniversitesi Vizyoner Dergisi, Cilt: 16 Sayı: 48, 1314–1339. https://doi.org/10.21076/vizyoner.1650182

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