Türkiye’de Özel Televizyon Kuruluşlarının Örgüt Yapılarının Dönüşümü

Abstract

This article examines the transformation of organization structure of private television companies in Turkey. The study goes about commercial television channels that broadcast nationally and have high rate. Data were col‐lected from television broadcasting websites and semi‐structured in‐depth interviews with man‐agers of authorized channels. It was found that private television companies initially had function‐based organization structures, then matrix organization was used after the completion of the studio infrastructure and lastly organization structure evolved network organi‐zation due to the increasing number of domestic productions and development of long‐term relationships with suppliers. Today, the leading private television companies are structured as a mediator in the network organization. Private television companies provide content by out‐sourcing in stable networks. In addition, the ability of programing that is the core compe‐tence of televisions transfered to the other companies of the network. Support functions such as human resources management, advertis‐ing and marketing, administrative and financial birimleri tarafından yürütülmektedir. Özel tele‐vizyon kuruluşları, bağımsız kuruluşlar olmaktan ziyade, şebeke içinde daha bağımlı, yatay ve yalın örgütlere dönüşmektedir. Anahtar Kelimeler: Televizyon kuruluşu, şebeke örgütü, örgüt yapısında dönüşüm.