Journals / Turizm ve İşletme Bilimleri Dergisi / 2021 / Cilt: 1 - Sayı: 2
From Crisis to Opportunity: “Vaccine Tourism”*
- Pages
- 51–56
- DOI
- —
Abstract
The study aims to examine tourism destinations and businesses’ tourism campaigns involving vaccines. The crisis environment experienced due to the COVID-19 pandemic has adversely affected many industries as well as the tourism industry. Tourist destinations and tourism businesses have sought alternatives to reduce the effects of the crisis. In this context, vaccine tourism has come to the fore as an important strategy. Travel companies and touristic destinations integrate the COVID-19 vaccine with their travel activities and offer packages that will allow tourists with high income, who do not have the opportunity to vaccinate or whose vaccination process takes time, to travel. The results of the study have revealed that there are destinations and businesses that determine this application as a strategic goal. However, concern is widespread that implementation may deepen socioeconomic injustice.
Özet
The study aims to examine tourism destinations and businesses’ tourism campaigns involving vaccines. The crisis environment experienced due to the COVID-19 pandemic has adversely affected many industries as well as the tourism industry. Tourist destinations and tourism businesses have sought alternatives to reduce the effects of the crisis. In this context, vaccine tourism has come to the fore as an important strategy. Travel companies and touristic destinations integrate the COVID-19 vaccine with their travel activities and offer packages that will allow tourists with high income, who do not have the opportunity to vaccinate or whose vaccination process takes time, to travel. The results of the study have revealed that there are destinations and businesses that determine this application as a strategic goal. However, concern is widespread that implementation may deepen socioeconomic injustice