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Journals / Elektronik Sosyal Bilimler Dergisi / 2018 / Cilt: 17 - Sayı: 66

MEASURING VALUE ALONG THE SUPPLY CHAIN: A STUDY ON WHITE GOODS SECTOR

Yasin Galip GENÇER
Pages
688–703
Publication Date
2018-04-15
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The adopted WhitePerval scale can be extended to cover perceived value measurement for all types of home appliance products and may also be an input for other models in other countries.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Perval scale was constructed in the literature as a measure of consumers’ perceived value for the retail industry.
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Key Findings & Data:The study aims to generate a scale for measuring the perceived value of white goods customers in Turkey over the Perval scale, which is studied for several sectors in the literature.
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Conclusion & Impact:The adopted WhitePerval scale can be extended to cover perceived value measurement for all types of home appliance products and may also be an input for other models in other countries.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Durable Goods · Perceived Value · Customer Satisfaction

Abstract

Perval scale was constructed in the literature as a measure of consumers’ perceived value for the retail industry. The study aims to generate a scale for measuring the perceived value of white goods customers in Turkey over the Perval scale, which is studied for several sectors in the literature. To understand the customer preferences of durable-goods consumers, we use the Perval scale that is highly studied in the literature as a basis for many sectors except white goods. Another goal of this study is to generate a survey to measure the perceived value of white goods’ customers, eventually to be named as WhitePerval. The outline of this survey generation process begins with examining the literature of Perceived Value, Consumption Values and Perval scale and continues with the adoptation process of Perval over white goods customers. Qualitative research design is used to clarify our research construct. For that purpose, content analysis and a survey design on the construct, validity and reliability analysis are also studied for WhitePerval. The adopted WhitePerval scale can be extended to cover perceived value measurement for all types of home appliance products and may also be an input for other models in other countries.

Özet

Perval scale was constructed in the literature as a measure of consumers’ perceived value for the retail industry. The study aims to generate a scale for measuring the perceived value of white goods customers in Turkey over the Perval scale, which is studied for several sectors in the literature. To understand the customer preferences of durable-goods consumers, we use the Perval scale that is highly studied in the literature as a basis for many sectors except white goods. Another goal of this study is to generate a survey to measure the perceived value of white goods’ customers, eventually to be named as WhitePerval. The outline of this survey generation process begins with examining the literature of Perceived Value, Consumption Values and Perval scale and continues with the adoptation process of Perval over white goods customers. Qualitative research design is used to clarify our research construct. For that purpose, content analysis and a survey design on the construct, validity and reliability analysis are also studied for WhitePerval. The adopted WhitePerval scale can be extended to cover perceived value measurement for all types of home appliance products and may also be an input for other models in other countries.

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Cite This Article

GENÇER, Y. G. (2018). MEASURING VALUE ALONG THE SUPPLY CHAIN: A STUDY ON WHITE GOODS SECTOR. Elektronik Sosyal Bilimler Dergisi, Cilt: 17 - Sayı: 66, 688–703. https://ajindex.com/articles/97568

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