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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2022 / Cilt: 10 - Sayı: 4

Examining The Impacts of Restaurant Attributes on Satisfaction and Storytelling: The Case of Turkey

Sezer KARASAKAL
Oğuz DOĞAN
Sadık Can GAZELCİ
Pages
559–579
Publication Date
2022-12-06
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results also revealed that satisfaction is a significant determinant of storytelling intention.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The current research aimed to search the impacts of restaurant attributes on satisfaction, and the impacts of satisfaction on storytelling in restaurants.
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Key Findings & Data:The data was obtained from 226 academicians and administrators of 8 universities which were both public and private in Gaziantep, Hatay, Şanlıurfa, and Adana provinces of Turkey.
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Conclusion & Impact:The results also revealed that satisfaction is a significant determinant of storytelling intention.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Restaurant attributes · Customer satisfaction · Storytelling

Abstract

The current research aimed to search the impacts of restaurant attributes on satisfaction, and the impacts of satisfaction on storytelling in restaurants. The data was obtained from 226 academicians and administrators of 8 universities which were both public and private in Gaziantep, Hatay, Şanlıurfa, and Adana provinces of Turkey. The results revealed that food attributes, employees, and physical environment positively affect customer satisfaction. The results also revealed that satisfaction is a significant determinant of storytelling intention.

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Cite This Article

KARASAKAL, S., DOĞAN, O., GAZELCİ, S. C. (2022). Examining The Impacts of Restaurant Attributes on Satisfaction and Storytelling: The Case of Turkey. Advances in Hospitality and Tourism Research (AHTR), Cilt: 10 - Sayı: 4, 559–579. https://ajindex.com/articles/874156

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