Journals / Medya ve Kültür / 2022 / Cilt: 2 - Sayı: 2

The Instrumentalization of Social Media in The Construction of A Strategic Narrative: The Case of Turkey-Greece

Stratejik Anlatı İnşasında Sosyal Medyanın Araçsallaştırılması: Türkiye-Yunanistan Örneği

Pages
238–265
Publication Date
2022-12-29
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In the research process, it was determined that both countries used negative narrative themes against each other by instrumentalizing Twitter, and in this direction, it was concluded that the countries construct negative narratives in order to marginalize each other and to portray one another as unfair in the eyes of the international community.

📌 3 Key Takeaways

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Objective & Hypothesis:This study focuses on the period in which President Erdoğan made the statement “we can come to Greece suddenly one night” statement, which is considered to be the tensest phase of the relations between Turkey and Greece, and the strategic narrative themes produced in its aftermath.
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Key Findings & Data:The study aims to identify the strategic narrative themes through which these two countries construct themselves and the other.
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Conclusion & Impact:In the research process, it was determined that both countries used negative narrative themes against each other by instrumentalizing Twitter, and in this direction, it was concluded that the countries construct negative narratives in order to marginalize each other and to portray one another as unfair in the eyes of the international community.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Stratejik Anlatı · Sosyal Medya · Dış politika

Abstract

This study focuses on the period in which President Erdoğan made the statement “we can come to Greece suddenly one night” statement, which is considered to be the tensest phase of the relations between Turkey and Greece, and the strategic narrative themes produced in its aftermath. The study aims to identify the strategic narrative themes through which these two countries construct themselves and the other. For this purpose, the strategic narrative themes constructed on the social media platform Twitter were identified and the findings were tabulated using qualitative content analysis technique. In the studies on strategic narrative construction in international politics, three different levels are examined as event narrative, system narrative and identity narrative. In this study, only the level of identity narrative is examined. In the research process, it was determined that both countries used negative narrative themes against each other by instrumentalizing Twitter, and in this direction, it was concluded that the countries construct negative narratives in order to marginalize each other and to portray one another as unfair in the eyes of the international community. In the same way, it was determined that the two countries used very positive themes while constructing their own identity narratives and that the purpose of this was to legitimize their own attitudes and behaviors in the eyes of the international public.

Özet

Bu çalışma, Türkiye ve Yunanistan arasındaki ilişkilerin en gergin hali kabul edilen Cumhurbaşkanı Erdoğan’ın Yunanistan’a yönelik “bir gece ansızın gelebiliriz” açıklamasının yapıldığı döneme ve sonrasında üretilen stratejik anlatı temalarına odaklanmaktadır. Çalışma, bu iki ülkenin kendini ve ötekini hangi stratejik anlatı temalarıyla inşa ettiğini tespit etmeyi amaçlamaktadır. Bu amaçla çalışmada sosyal medya platformu Twitter’da inşa edilen stratejik anlatı temaları tespit edilmiş, elde edilen bulgular nitel içerik analizi tekniği kullanılarak tablolaştırılmıştır. Uluslararası politikada stratejik anlatı inşasını konu edinen çalışmalarda olay anlatısı, sistem anlatısı ve kimlik anlatısı olmak üzere üç farklı düzeyde inceleme yapılmaktadır. Bu çalışmada ise yalnızca kimlik anlatısı düzeyi incelenmektedir. Araştırma sürecinde, iki ülkenin de Twitter’ı araçsallaştırıp birbirlerine karşı negatif anlatı temaları kullandıkları tespit edilmiş, bu doğrultuda ülkelerin birbirlerini ötekileştirmek ve uluslararası kamuoyu karşısında haksız göstermek amacıyla negatif anlatı inşa ettikleri sonucuna ulaşılmıştır. Aynı şekilde iki ülkenin kendi kimlik anlatılarını inşa ederken oldukça pozitif temalar kullandıkları tespit edilmiş, bunun amacının da kendi tutum ve davranışlarını uluslararası kamuoyu karşısında meşrulaştırmak olduğu tespit edilmiştir.

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Cite This Article

BOYRAZ, E. (2022). The Instrumentalization of Social Media in The Construction of A Strategic Narrative: The Case of Turkey-Greece. Medya ve Kültür, Cilt: 2 - Sayı: 2, 238–265. https://ajindex.com/articles/873708

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