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Journals / PressAcademia Procedia / 2017 / Cilt: 4 - Sayı: 1

GIFT GIVING BEHAVIORS OF CONSUMERS AND AN INNOVATIVE E-BUSINESS MODEL SUGGESTION

Fahri APAYDİN
Pages
393–399
Publication Date
2017-06-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This paper presents new study areas for academicians and new business opportunities for practitioners.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Consumers give each other gifts for various reasons in every culture and they spend considerable amount of time and money on gift giving activity.
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Key Findings & Data:Thus, gift giving behavior which is a need of consumers to be satisfied deserves a lot of academic studies and in this conceptual paper, gift giving behavior is examined in details after a comprehensive literature review.
💡
Conclusion & Impact:This paper presents new study areas for academicians and new business opportunities for practitioners.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Gift giving behavior · e-business model · digital marketing

Abstract

Consumers give each other gifts for various reasons in every culture and they spend considerable amount of time and money on gift giving activity. Thus, gift giving behavior which is a need of consumers to be satisfied deserves a lot of academic studies and in this conceptual paper, gift giving behavior is examined in details after a comprehensive literature review. E-business is exponentially developing and digital marketing is trying to find out solutions for the problems of consumers more efficiently and effectively. In this exploratory research, after analyzing the problems consumers facing when they are trying to satisfy their need of gift giving, an innovative e-business model to coach consumers for their gift giving behaviors is suggested. This paper presents new study areas for academicians and new business opportunities for practitioners.

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Cite This Article

APAYDİN, F. (2017). GIFT GIVING BEHAVIORS OF CONSUMERS AND AN INNOVATIVE E-BUSINESS MODEL SUGGESTION. PressAcademia Procedia, Cilt: 4 - Sayı: 1, 393–399. https://ajindex.com/articles/842710

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