AI Summary & Key Takeaways
AI InsightForthis, 132 SMEs owners and up level managers’ opinions operating in Çanakkale are collected and analyzed through a questionnaire.
📌 3 Key Takeaways
Abstract
Innovation is a very important tool in increasing companies’ competitiveness and efficiency. The companies – who decrease their costs through innovation- gain advantage such as; prise advantage, awareness and higher quality, against their rivals.SMEs who are the rivals of big companies, must benefit from innovation at their products, processes, marketingmethods and techniques and organization structures. The aim of this study is to determine the SMEs attitudes towards innovation and internal and external factors that prevent/block the innovation applications. The dimensions of the relationship and the relationship between the given factors are tried to be investigated. Forthis, 132 SMEs owners and up level managers’ opinions operating in Çanakkale are collected and analyzed through a questionnaire.
Özet
İşletmelerin rekabet gücünün ve verimliliklerinin artırılmasında, inovasyon çok önemli bir araçtır. İnovasyon sayesinde maliyetlerini düşürebilen işletmeler; fiyat avantajı, rakipleri karşısında farkındalık ve üstün kalite gibi avantajlar elde edebilmektedir. Büyük ölçekli işletmelerin rakibi durumunda olan KOBİ’ler; ürünlerinde, süreçlerinde, pazarlama yöntem ve tekniklerinde, organizasyon yapılarında inovasyondan faydalanmak durumundadırlar.