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Journals / Çağ Üniversitesi Sosyal Bilimler Dergisi / 2013 / Cilt: 10 - Sayı: 2

The Role of Price Within The Consumers’ Decision Process: A Conceptual Study on Behavioral Pricing

Tüketicilerin Karar Sürecinde Fiyatın Rolü: Davranışsal Fiyatlandırma Üzerine Kavramsal Bir Çalışma

Kalender Özcan ATILGAN
Pages
95–110
Publication Date
2013-12-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It is expected to direct more attention on the subject by providing a useful background for new researches from the conceptual model of this study

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Although price and pricing are fundamental issues within the marketing literature, relatively few studies have concerned with comprehensive behavioral pricing classification schema.
📊
Key Findings & Data:Based on previous research, an integrated pricing model has been proposed in this study.
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Conclusion & Impact:It is expected to direct more attention on the subject by providing a useful background for new researches from the conceptual model of this study
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Pazarlama · Fiyat · Davranışsal Fiyatlandırma

Abstract

Although price and pricing are fundamental issues within the marketing literature, relatively few studies have concerned with comprehensive behavioral pricing classification schema. Based on previous research, an integrated pricing model has been proposed in this study. Within the scope of the proposed model, especially consumer’s perceived monetary price has been focused and related information has been given in detail. It is expected to direct more attention on the subject by providing a useful background for new researches from the conceptual model of this study

Özet

Pazarlama yazınında fiyat ve fiyatlandırma, temel konulardan olmalarına rağmen, davranışsal fiyatlamanın kapsamlı bir şekilde sınıflandırılması ile ilgili nispeten daha az çalışma gerçekleştirilmiştir. Geçmişte yapılan çalışmalara dayalı olarak, bu çalışmada bütünleşik bir fiyatlama modeli önerilmiştir. Önerilen model kapsamında, özellikle tüketicinin algıladığı parasal fiyat konusu üzerinde odaklanılmış ve ilgili bilgiler ayrıntılı olarak verilmiştir. Çalışmadaki kavramsal modelin yeni araştırmalar için yararlı olabilecek bir zemin hazırlamasıyla, konuya daha fazla dikkat çekilmesi beklenmektedir

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Cite This Article

ATILGAN, K. Ö. (2013). The Role of Price Within The Consumers’ Decision Process: A Conceptual Study on Behavioral Pricing. Çağ Üniversitesi Sosyal Bilimler Dergisi, Cilt: 10 - Sayı: 2, 95–110. https://ajindex.com/articles/715247

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