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Journals / Doğuş Üniversitesi Dergisi / 2007 / Cilt: 8 - Sayı: 1

ADAPTIVE CONJOINT ANALYSIS AND AN APPLICATION ON ISTANBUL DISCOUNT MARKETS

UYARLAMALI KONJOİNT ANALİZİ VE İSTANBUL İNDİRİM MARKETLERİ ÜZERİNE BİR UYGULAMA

Eylem Deniz AKINCI
Sevil BACANLI
Gülay KIROĞLU
Pages
1–11
Publication Date
2007-01-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

We have applied this to data that was obtained from a survey on discount markets in İstanbul

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this study, we have examined in detail the Adaptive Conjoint Analysis ACA that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply.
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Key Findings & Data:In this study, we have examined in detail the Adaptive Conjoint Analysis ACA that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply.
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Conclusion & Impact:We have applied this to data that was obtained from a survey on discount markets in İstanbul
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Uyarlamalı Konjoint Analizi (Uka) · Konjoint Analizi · Fayda Katsayısı

Abstract

In this study, we have examined in detail the Adaptive Conjoint Analysis ACA that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply. We have applied this to data that was obtained from a survey on discount markets in İstanbul

Özet

Çalışmada, son yıllarda pazar araştırmalarında oldukça çok kullanılan bir yöntem olan Konjoint Analizinin, çok etken içeren çalışmalarda yetersiz kalması durumunda kullanılan Uyarlamalı Konjoint Analizi UKA ayrıntılı olarak incelenmiş ve Uyarlamalı Konjoint Analizi'nin İstanbul'da yer alan indirim marketleri üzerinde yapılan anket çalışmasından elde edilen verilere bir uygulaması yapılmıştır.

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Cite This Article

AKINCI, E. D., BACANLI, S., KIROĞLU, G. (2007). ADAPTIVE CONJOINT ANALYSIS AND AN APPLICATION ON ISTANBUL DISCOUNT MARKETS. Doğuş Üniversitesi Dergisi, Cilt: 8 - Sayı: 1, 1–11. https://ajindex.com/articles/658541

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References (8)

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