We have applied this to data that was obtained from a survey on discount markets in İstanbul.\r\n
📌 3 Key Takeaways
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Objective & Hypothesis:\r\n In this study, we have examined in detail the Adaptive Conjoint Analysis (ACA) that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply.
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Key Findings & Data:\r\n In this study, we have examined in detail the Adaptive Conjoint Analysis (ACA) that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply.
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Conclusion & Impact:We have applied this to data that was obtained from a survey on discount markets in İstanbul.\r\n
\r\n In this study, we have examined in detail the Adaptive Conjoint Analysis (ACA) that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply. We have applied this to data that was obtained from a survey on discount markets in İstanbul.\r\n
Özet
\r\n Çalışmada, son yıllarda pazar araştırmalarında oldukça çok kullanılan bir yöntem olan Konjoint Analizinin, çok etken içeren çalışmalarda yetersiz kalması durumunda kullanılan Uyarlamalı Konjoint Analizi (UKA) ayrıntılı olarak incelenmiş ve Uyarlamalı Konjoint Analizi’nin İstanbul’da yer alan indirim marketleri üzerinde yapılan anket çalışmasından elde edilen verilere bir uygulaması yapılmıştır.\r\n
AKINCI, E. D., BACANLI, S., KIROĞLU, G. (2020). Uyarlamalı konjoint analizi ve istanbul indirim marketleri üzerine bir uygulama. Doğuş Üniversitesi Dergisi, Cilt: 8 Sayı: 1. https://ajindex.com/articles/1032555