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Journals / Ege Akademik Bakış / 2015 / Cilt: 15 - Sayı: 4

The Eff ects of the Consumers' Demographic Characteristics on Online Shopping Behavior

Tüketicilerin Demogra k Özelliklerinin Online Alışveriş Davranışları Üzerine Etkileri

Nevin ALTUĞ
Şeniz ÖZHAN
Pages
481–493
Publication Date
2022-11-04
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the data analysis, it is seen that there is a signi cant relationship between the online shopping behavior and the income levels of the participants and the perceived bene ts of online shopping process against itself vary according to diff erent age groups

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to determine if there is a relationship between the demographic characteristics of the academic staff and their frequency of online shopping and spending amounts and in order to examine whether there are diff erences or not in terms of the perceived risks and bene ts for online shopping according to their demographical characteristics.
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Key Findings & Data:In the study, the data were obtained from the academic staff working at the universities located in Thrace Region through the method of questionnaire.
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Conclusion & Impact:As a result of the data analysis, it is seen that there is a signi cant relationship between the online shopping behavior and the income levels of the participants and the perceived bene ts of online shopping process against itself vary according to diff erent age groups
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The aim of this study is to determine if there is a relationship between the demographic characteristics of the academic staff and their frequency of online shopping and spending amounts and in order to examine whether there are diff erences or not in terms of the perceived risks and bene ts for online shopping according to their demographical characteristics. In the study, the data were obtained from the academic staff working at the universities located in Thrace Region through the method of questionnaire. As a result of the data analysis, it is seen that there is a signi cant relationship between the online shopping behavior and the income levels of the participants and the perceived bene ts of online shopping process against itself vary according to diff erent age groups

Özet

Bu çalışmanın amacı, öğretim elemanlarının demogra k özellikleri ile online alışveriş yapma sıklıkları ve harcama tutarları arasında bir ilişkinin olup olmadığının belirlenmesi ve öğretim elemanlarının demogra k özelliklerine göre, online alışverişe yönelik algıladıkları risk ve faydalar arasında farklılık olup olmadığının incelenmesidir. Araştırmada, Trakya Bölgesi'ndeki üniversitelerde görev yapan öğretim elemanlarından anket yöntemiyle veri toplanmıştır. Verilerin analizi sonucunda, online satın alma davranışı ile katılımcıların gelir düzeyleri arasında anlamlı bir ilişki olduğu ve online alışveriş sürecinin kendisine yönelik algıladıkları faydanın, yaş grupları itibari ile farklı olduğu görülmektedir

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Cite This Article

ALTUĞ, N., ÖZHAN, Ş. (2022). The Eff ects of the Consumers' Demographic Characteristics on Online Shopping Behavior. Ege Akademik Bakış, Cilt: 15 - Sayı: 4, 481–493. https://ajindex.com/articles/649866

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