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Journals / Business and Management Studies: An International Journal / 2021 / Cilt: 9 - Sayı: 4

The effect of consumers' perceived risk from the COVID- 19 pandemic on their stockpiling behaviour: An evaluation from the framework of planned behaviour theory

Tüketicilerin COVİD-19 pandemisinden algıladıkları riskin stokçuluk davranışlarına etkisi: Planlı davranış teorisi çerçevesinden bir değerlendirme

Alişan BALTACI
Pages
1485–1503
Publication Date
2022-11-06
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It was found that effective risk has a n essential effect on stockpiling behaviour.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:COVID-19 pandemic has affected the entire world and brought isolation, filiation, quarantine, lockdown, social distance, etc. concepts that are not a part of our daily lives.
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Key Findings & Data:Data has been collected from 937 attendants.
💡
Conclusion & Impact:It was found that effective risk has a n essential effect on stockpiling behaviour.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

COVID-19 pandemic has affected the entire world and brought isolation, filiation, quarantine, lockdown, social distance, etc. concepts that are not a part of our daily lives. People have reflected this deviance in many ways, including changing the consumption behaviours that visual and written media express. One of these behaviours that arise with the pandemic is stockpiling. This research aims to study the effect of perceived risk on stockpiling behaviour for grocery products by applying the Planned Behaviour Theory frame. Data has been collected from 937 attendants. ANOVA, t-test, reliability analysis, factor analysis, and confirmatory factor analysis were applied to the collected data. It was found that effective risk has a n essential effect on stockpiling behaviour. On the other hand, demographic variables seem to differentiate pandemic stockpiling behaviour for grocery products.

Özet

COVİD-19 pandemisi bütün dünyayı etkilemiş ve izolasyon, filyasyon, karantina, sosyal mesafe vb. kavramları hayatımızın bir parçası haline getirmiştir. İnsanlar bu duruma tüketim kalıplarını değiştirmek de dahil olmak üzere pek çok farklı şekilde tepki vermişlerdir. Bu tepkilerden birisi de stokçuluktur. Bu çalışmanın amacı, Planlı Davranış Teorisi çerçevesinden tüketicilerin pandemiden kaynaklı algıladıkları riskin süpermarket ürünlerine yönelik stokçuluk davranışlarına etkisini ortaya koymaktır. 937 kişiden toplanan veriye uygulanan ANOVA, t-testi, güvenilirlik analizi, faktör analizi ve doğrulayıcı faktör analizi neticesinde duyusal riskin stokçuluk üzerinde önemli bir etkisi olduğu, ayrıca demografik değişkenlere göre stokçuluk eğiliminin fark ettiği tespit edilmiştir.

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Cite This Article

BALTACI, A. (2022). The effect of consumers' perceived risk from the COVID- 19 pandemic on their stockpiling behaviour: An evaluation from the framework of planned behaviour theory. Business and Management Studies: An International Journal, Cilt: 9 - Sayı: 4, 1485–1503. https://ajindex.com/articles/649214

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