Role of Users in Innovation Activities and Web Based User Innovation Tools

Objective & Hypothesis:Considering the examples illustrating the fact that both user innovation and open innovation compete and substitute innovation undertaken by producers, the importance of user integration into innovation process becomes obvious.

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Key Findings & Data:Besides, the extent of the usage of web based user innovation tools in integration of users into innovation process of firms within Fortune Top 500 list of Turkey was aimed to be identified.

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Conclusion & Impact:This study is expected to increase the awareness towards web based user innovation tools in our country

🔬Design:Review & Systematic Survey

📍Scope:Comprehensive Sample

⚙️Variables:Domain Parameters

Abstract

Considering the examples illustrating the fact that both user innovation and open innovation compete and substitute innovation undertaken by producers, the importance of user integration into innovation process becomes obvious. Throughout this process, along with traditional methods, firms also benefit from web based user innovation tools. Regarding the gap of number of researches on web based user innovation tools in our country, and the importance of the topic for the development of innovation studies, in this study, a detailed literature review was conducted. Besides, the extent of the usage of web based user innovation tools in integration of users into innovation process of firms within Fortune Top 500 list of Turkey was aimed to be identified. The findings of the study showed that companies make use of users mostly in the idea generation phase of the new product development process, and online complaint areas, market intelligence services, and suggestion boxes were found to be the mostly utilized web based innovation tools. Findings also revealed that the usage of complaint areas and toolkits differ according to different sectors. This study is expected to increase the awareness towards web based user innovation tools in our country

Özet

Ekonominin birçok alanında, hem kullanıcı temelli inovasyonun hem de açık inovasyonun, geleneksel olarak firmaların kendi bünyelerinde gerçekleştirdikleri inovasyon faaliyetleri ile rekabet ettiğini ve onun yerini alabileceğini gösteren örnekler giderek artmaktadır. Bu durum göz önüne alındığında, kullanıcıların inovasyon sürecine dahil edilmesinin önemi anlaşılmaktadır. Bu süreçte, geleneksel araçların yanı sıra, çevrimiçi araçların da şirketler tarafından sıklıkla kullanıldığı görülmektedir. Ülkemizde yapılmış olan çalışma sayısının yetersiz olması ve konunun inovasyon çalışmalarının geleceği açısından önem taşıdığının düşünülmesi sebebiyle bu çalışmada, çevrimiçi kullanıcı inovasyon araçları hakkında detaylı bir literatür araştırmasına yer verilmiş ve Fortune ilk 500 Türkiye listesinde yer alan şirketlerin, kullanıcılarını inovasyon süreçlerine dahil ederken söz konusu araçları ne ölçüde kullandıkları belirlenmiştir. Bulgular, kullanıcılardan daha çok ürün fikri geliştirme aşamasında faydalanıldığını, şikayet kutuları, pazar istihbarat hizmetleri ve dilek öneri kutularının, firmalar tarafından en çok kullanılan çevrimiçi araçlar olduğunu ve çevrimiçi şikayet kutusu ve inovasyon araç takımları kullanımının sektörler arasında farklılık gösterdiği göstermektedir. Bu çalışmanın ülkemizde çevrimiçi kullanıcı inovasyon araçlarına yönelik farkındalığı arttırması beklenmektedir

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Cite This Article

İLTER, B., İPEK, İ., ATREK, B. (2022). Role of Users in Innovation Activities and Web Based User Innovation Tools. Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 23 - Sayı: 1, 35–56. https://ajindex.com/articles/647368

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