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Journals / Tüketici ve Tüketim Araştırmaları Dergisi / 2016 / Cilt: 8 - Sayı: 2

Examining the Articles Published on Mobile Customer Relation- ship Management between 2005-2016 by Content Analysis

Mobil Müşteri İlişkileri Yönetimine İlişkin 2005-2016 Yılları Arasında Yayınlanmış Makalelerin İçerik Analizi İle İncelenmesi1

Zehra BOZBAY
Bahman HUSEYNLİ
Pages
71–94
Publication Date
2022-11-04
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Content analysis of these articles were made based on categories such as number of articles over the years, number of authors, countries searched in articles, journal of the articles, sectors examined in articles, research type, data collection methods, statistical analysis used in articles and research findings

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study examined the articles on mobile customer relationship management (m-CRM) published in academic journals between the years 2005-2016 by using content analysis in detail.
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Key Findings & Data:A total of 20 articles are considered in the study.
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Conclusion & Impact:Content analysis of these articles were made based on categories such as number of articles over the years, number of authors, countries searched in articles, journal of the articles, sectors examined in articles, research type, data collection methods, statistical analysis used in articles and research findings
🔬Design:Research Article
📍Scope:2005-2016 Verileri
⚙️Variables:Domain Parameters

Abstract

This study examined the articles on mobile customer relationship management (m-CRM) published in academic journals between the years 2005-2016 by using content analysis in detail. The aim of this study was to find out the changes and progress in the field of m-CRM. A total of 20 articles are considered in the study. Content analysis of these articles were made based on categories such as number of articles over the years, number of authors, countries searched in articles, journal of the articles, sectors examined in articles, research type, data collection methods, statistical analysis used in articles and research findings

Özet

Bu çalışmada, mobil müşteri ilişkileri yönetimine (m-MİY) ilişkin uluslararası akademik dergilerde 2005-2016 yılları arasında yayınlanmış makaleler içerik analizi ile detaylı bir şekilde incelenmiştir. Çalışmanın amacı, m-MİY'e ilişkin son yıllarda yapılmış uluslararası akademik çalışmalardan yola çıkarak bu alanda teorik değişim ve gelişimin ortaya konmasıdır. Çalışmada toplam 20 adet makale ele alınmıştır. Söz konusu makaleler, yıllara göre yayınlanan makale sayıları, makalelerin yazar sayıları, makalelerin ülkelere göre dağılımı, makalelerin yayınlandığı dergi, makalede incelenen sektör, araştırmanın türü, veri toplama yöntemi, araştırmada kullanılan istatiksel yöntemler ve araştırmanın bulguları itibariyle incelenmiştir

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Cite This Article

BOZBAY, Z., HUSEYNLİ, B. (2022). Examining the Articles Published on Mobile Customer Relation- ship Management between 2005-2016 by Content Analysis. Tüketici ve Tüketim Araştırmaları Dergisi, Cilt: 8 - Sayı: 2, 71–94. https://ajindex.com/articles/619645

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