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Journals / İstanbul Üniversitesi İşletme Fakültesi Dergisi / 2013 / Cilt: 42 - Sayı: 1

An empirical consumers study on determining ethnocentric tendencies of Turkish

Türk tüketicilerin etnosentrik eğilimlerinin belirlenmesi üzerine bir araştırma

İsmail KAYA
Hilal ASİL
Pages
113–132
Publication Date
2022-10-18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The main concept in this study, consumer ethnocentrism, was measured by CETSCALE and it was found that Turkish consumers have an intermediate level of consumer ethnocentrism tendency.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In recent years; opposition to globalization has become wide spread in our country for different reasons and as a result regional nationalism movements affect consumer decision making process for buying.
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Key Findings & Data:The main concept in this study, consumer ethnocentrism, was measured by CETSCALE and it was found that Turkish consumers have an intermediate level of consumer ethnocentrism tendency.
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Conclusion & Impact:In addition; ethnocentric tendency levels of Turkish consumers were found to differ according to their political view.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In recent years; opposition to globalization has become wide spread in our country for different reasons and as a result regional nationalism movements affect consumer decision making process for buying. The main concept in this study, consumer ethnocentrism, was measured by CETSCALE and it was found that Turkish consumers have an intermediate level of consumer ethnocentrism tendency. Results of the study also revealed the relationship between the level of consumer ethnocentrism and the socio-demographic characteristics of Turkish consumers. In addition; ethnocentric tendency levels of Turkish consumers were found to differ according to their political view.

Özet

Son yıllarda çok farklı sebeplerle olsa da giderek ülkemizde de yaygınlaşmaya başlayan küreselleşme karşıtlığı sonucu oluşan yerel milliyetçilik akımlarının tüketicilerin satın alma karar sürecine olan etkisi yadsınamaz durumdadır. Bu çalışmada konu ile ilgili temel kavram olan tüketici etnosentrizmi CETSCALE ölçeği ile ölçülmüş ve araştırma kapsamındaki Türk tüketicilerinin orta düzeyde tüketici etnosentrizmi eğilimi gösterdikleri ortaya çıkmıştır. Araştırma kapsamındaki Türk tüketicilerinin sosyo-demografik özellikleri ile tüketici etnosentrizm düzeyleri arasında ilişki bulunmuştur. Ayrıca tüketicilerin etnosentrizm düzeylerinin siyasi görüşlerine göre farklılık göstermesi çalışmanın bulguları arasındadır.

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Cite This Article

KAYA, İ., ASİL, H. (2022). An empirical consumers study on determining ethnocentric tendencies of Turkish. İstanbul Üniversitesi İşletme Fakültesi Dergisi, Cilt: 42 - Sayı: 1, 113–132. https://ajindex.com/articles/553999

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