Journals / Havacılık ve Uzay Teknolojileri Dergisi / 2020 / Cilt: 13 - Sayı: 1

Competitive Profiling to Evaluate Airline Hub Connectivity

Rekabetçi Profilleme Metodu ile Havayolu Aktarma Merkezinin Bağlantısının Ölçülmesi

Pages
107–119
Publication Date
2022-10-18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results show that Istanbul hub of Turkish Airlines has the largest connectivity and overall results are comparable with the results presented in literature.

📌 3 Key Takeaways

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Objective & Hypothesis:This research develops a new methodology to calculate hub connectivity and to do strategic comparative analyses for airlines.
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Key Findings & Data:This study utilizes a strategic management tool, a competitive profiling matrix, to design a measure that enables a profiling to reveal relative strengths and weaknesses of hubs.
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Conclusion & Impact:The results show that Istanbul hub of Turkish Airlines has the largest connectivity and overall results are comparable with the results presented in literature.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This research develops a new methodology to calculate hub connectivity and to do strategic comparative analyses for airlines. This study utilizes a strategic management tool, a competitive profiling matrix, to design a measure that enables a profiling to reveal relative strengths and weaknesses of hubs. The measure is a result of the evaluation of various critical success factors representing key components to achieve a level of excellence in terms of connectivity. The methodology provides a unique perspective with the application of a strategic profiling method and defining a wide range of structural and practical success factors. Computational experiments based on real data as well as sensitivity analyses to appraise the qualitative side of the approach are included. Connectivity scores of six major hubs and the levels of excellence that they achieve in each factor are calculated. The results show that Istanbul hub of Turkish Airlines has the largest connectivity and overall results are comparable with the results presented in literature. Finally, sensitivity analysis proves that the methodology is not sensitive to the qualitative components of the approach, and efficiency analysis indicate that all hubs perform similarly and they need to improve their efficiency.

Özet

Bu araştırma, aktarma merkezi bağlantı değerini hesaplamak ve havayolu merkezleri için karşılaştırmalı stratejik analiz yapmak için yeni bir yöntem geliştirmiştir. Bu yöntem, bir stratejik yönetim aracı olan rekabetçi profilleme matrisi kullanarak merkezlerin göreceli güçlü ve zayıf yönlerini ortaya çıkarmaktadır. Elde edilen ölçek, bağlantı açısından mükemmellik seviyesine ulaşmak için önemli bileşenleri temsil eden çok çeşitli kritik başarı faktörlerinin değerlenmesinin bir sonucudur. Metodoloji, stratejik profil oluşturma yönteminin uygulanması ve farklı birçok yapısal ve pratik başarı faktörlerinin tanımlanması ile mevcut literatürden farklı bakış açısı geliştirmektedir. Gerçek verilere dayanan hesaplama deneyleri ile yaklaşımın nitel tarafını değerlendirecek duyarlılık analizleri çalışmaya dahil edilmiştir. Altı ana merkezin bağlantı puanları ve her faktörde elde ettikleri mükemmellik seviyeleri hesaplanmıştır. Sonuçlar, Türk Hava Yolları'nın İstanbul'daki merkezinin en büyük bağlantı değerine sahip olduğunu ve genel sonuçların literatürde sunulan sonuçlarla karşılaştırılabilir olduğunu göstermektedir. Son olarak, duyarlılık analizi, metodun nitel bileşenlere duyarlı olmadığını ve verimlilik analizi tüm merkezlerin benzer şekilde performans gösterdiğini ve etkinliklerini iyileştirmeleri gerektiğini göstermiştir.

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Cite This Article

AKÇA, Z. (2022). Competitive Profiling to Evaluate Airline Hub Connectivity. Havacılık ve Uzay Teknolojileri Dergisi, Cilt: 13 - Sayı: 1, 107–119. https://ajindex.com/articles/535195

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