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Journals / Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2008 / Cilt: 26 - Sayı: 2

The Effect of Internal Marketing on Organizational Commitment and Job Satisfaction

İçsel Pazarlamanın Örgütsel Bağlılık ve İş Tatminine Etkisi

Tarhan OKAN
Resul USTA
Halis DEMİR
Pages
135–161
Publication Date
2022-10-18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Moreover, job satisfaction has also a significant effect on organizational commitment.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study which examines the relationships among internal marketing, organizational commitment and job satisfaction is to examine the effect of internal marketing on academicians’ job satisfaction and organizational commitment in Turkey.
📊
Key Findings & Data:For the aim, regression analysis was conducted on the data obtained from 228 academicians from universities in Turkey.
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Conclusion & Impact:Moreover, job satisfaction has also a significant effect on organizational commitment.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The purpose of this study which examines the relationships among internal marketing, organizational commitment and job satisfaction is to examine the effect of internal marketing on academicians’ job satisfaction and organizational commitment in Turkey. For the aim, regression analysis was conducted on the data obtained from 228 academicians from universities in Turkey. The results of the analysis show that internal marketing has a significant effect on job satisfaction and organizational commitment. Moreover, job satisfaction has also a significant effect on organizational commitment.

Özet

İçsel pazarlama, örgütsel bağlılık ve iş tatmini arasındaki ilişkileri inceleyen bu çalışmanın amacı, Türkiye’deki akademisyenlerin örgütsel bağlılığı ve iş tatmini üzerinde içsel pazarlamanın etkisini incelemektir. Bu amaçla, Türkiye’deki üniversitelerde görev yapmakta olan 228 akademik personelden elde edilen verilere regresyon analizi uygulanmıştır. Analiz sonuçları; içsel pazarlama faaliyetlerinin örgütsel bağlılık ve iş tatmini ile ilişkili olduğunu, bundan başka, iş tatminin de örgütsel bağlılık üzerinde etkili olduğunu göstermektedir.

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Cite This Article

OKAN, T., USTA, R., DEMİR, H. (2022). The Effect of Internal Marketing on Organizational Commitment and Job Satisfaction. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 26 - Sayı: 2, 135–161. https://ajindex.com/articles/533195

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