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Journals / Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2013 / Cilt: 31 - Sayı: 2

The effects of quality, value and satisfaction on behavioral intentions: Evaluation of alternative models in the retail industry

Kalite, değer ve tatminin davranışsal niyet üzerine etkileri: Perakendecilik sektöründe alternatif modellerin değerlendirilmesi

Emre Şahin DÖLARSLAN
Pages
15–52
Publication Date
2022-10-18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings of this study indicate that the relationship between service quality and behavioral intentions is indirect when all of related variables are considered collectively.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:According to Cronin et al., (2000) service evaluation studies in related literature builds on several competing theories and service evolution models related to these theories can be classified into four competing models.
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Key Findings & Data:In this context, the purpose of the study is to investigate service evolution models suggested by Cronin et al. (2000) within the context of supermarkets in the retail industry.
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Conclusion & Impact:The findings of this study indicate that the relationship between service quality and behavioral intentions is indirect when all of related variables are considered collectively.
🔬Design:Survey & Empirical Study
📍Scope:2000 Verileri
⚙️Variables:Domain Parameters

Abstract

According to Cronin et al., (2000) service evaluation studies in related literature builds on several competing theories and service evolution models related to these theories can be classified into four competing models. In this context, the purpose of the study is to investigate service evolution models suggested by Cronin et al. (2000) within the context of supermarkets in the retail industry. For this purpose, a self-administered questionnaire survey was conducted on 971 common customers of same size and type supermarkets. Service evolution models suggested by Cronin et al., (2000) are analyzed. To test the reliability and validity of model structures, confirmatory factor analysis was performed and the research models were tested with structural equation modeling. The findings of this study indicate that the relationship between service quality and behavioral intentions is indirect when all of related variables are considered collectively.

Özet

Cronin vd. (2000)’e göre, literatürde hizmet üzerine yapılan çalışmalar farklı teoriler üzerinde temellenmiştir ve bu teoriler ile ilişkili hizmet değerlendirme modelleri dört şekilde sınıflandırılabilir. Bu kapsamda, çalışmada söz konusu modellerin perakendecilik sektöründe yer alan süpermarketler kapsamında araştırılması amaçlanmaktadır. Bu amaçla, aynı ölçek ve tipteki süpermarketlerin ortak 971 müşterisine anket uygulaması yapılmıştır. Cronin vd., (2000) tarafından önerilen hizmet değerlendirme modelleri analiz edilmiştir. Model yapılarının güvenilirlik ve geçerliliklerinin test edilmesi için doğrulayıcı faktör analizi uygulanmış ve araştırma modellerinin testi yapısal eşitlik modellemesi ile yapılmıştır. Bu çalışmanın sonuçları, tüm değişkenler beraber ele alındığında, hizmet kalitesi ve davranışsal niyet arasındaki ilişkinin dolaylı olduğunu göstermektedir.

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Cite This Article

DÖLARSLAN, E. Ş. (2022). The effects of quality, value and satisfaction on behavioral intentions: Evaluation of alternative models in the retail industry. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 31 - Sayı: 2, 15–52. https://ajindex.com/articles/533114

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