SavedAdd your journal

Journals / Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2010 / Cilt: 12 - Sayı: 3

Views of university students about online shopping

Üniversite öğrencilerinin elektronik alışveriş hakkındaki görüşleri

Hüsne DEMİREL
Pages
119–134
Publication Date
2022-10-18
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study found that the rate of male students, who stated “Electronic shopping is easy and effortless”, “the price of products are more affordable than market prices” and “we can be more quickly informed about products and services”, was higher than the rate of female students and the difference between groups was significant (p

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study was conducted to examine university students’ purposes of internet usage and their statuses of making online shopping, and determining their opinions about online shopping.
📊
Key Findings & Data:The study group of the research included 519 students studying at different faculties of Ankara University.
💡
Conclusion & Impact:The study found that the rate of male students, who stated “Electronic shopping is easy and effortless”, “the price of products are more affordable than market prices” and “we can be more quickly informed about products and services”, was higher than the rate of female students and the difference between groups was significant (p
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study was conducted to examine university students’ purposes of internet usage and their statuses of making online shopping, and determining their opinions about online shopping. The study group of the research included 519 students studying at different faculties of Ankara University. The survey was used for data collection. At the end of the study, it was realized that students use the internet mostly for doing research, just one out of four students make online shopping, genders is influential on views about online shopping and making online shopping,men make online shopping more in comparison to women, and men have more positive views about online shopping compared to women. The study found that the rate of male students, who stated “Electronic shopping is easy and effortless”, “the price of products are more affordable than market prices” and “we can be more quickly informed about products and services”, was higher than the rate of female students and the difference between groups was significant (p

Özet

Bu çalışma üniversite öğrencilerinin interneti kullanma amaçlarını, elektronik alışveriş yapma durumlarını ve elektronik alışveriş hakkındaki görüşlerini belirlemek amacı ile yürütülmüştür. Araştırmanın çalışma grubunu Ankara Üniversite’sinin farklı fakültelerinde öğrenim gören 519 öğrenci oluşturmuştur. Verilerin toplanmasında anket kullanılmıştır. Çalışmanın sonucunda öğrencilerin interneti en fazla araştırma yapmak için kullandıkları, öğrencilerin sadece dörtte birinin elektronik alışveriş yaptıkları, cinsiyetin elektronik alışveriş yapma ve elektronik alışveriş hakkındaki görüşlerde etkili olduğu, erkeklerin kızlara göre,daha fazla elektronik alışveriş yaptıkları ve elektronik alışveriş hakkında daha fazla olumlu görüşe sahip oldukları saptanmıştır. “Elektronik alışveriş kolay ve zahmetsizdir”, “ürünlerin fiyatı piyasaya göre daha uygundur” ve “yeni ürün ve hizmetler hakkında daha çabuk bilgi sahibi olunur” ifadesine katılan erkek öğrencilerin oranının kız öğrencilerin oranından fazla olduğu ve gruplar arasındaki farkın önemli olduğu bulunmuştur (sırasıyla p

🔖

Cite This Article

DEMİREL, H. (2022). Views of university students about online shopping. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 12 - Sayı: 3, 119–134. https://ajindex.com/articles/522990

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (15)

  1. AKSOY, Ramazan (2006), “Bir Pazarlama Değeri Olarak Güven ve Tüketicilerin Elektronik Pazarlara Yönelik Güven Tutumları”, ZKÜ Sosyal Bilimler Dergisi, 2(4):79-90.
  2. ANONİMUS (1999), “Değişen Tüketici ve 21 yy. Perakende Eğilimleri”, Arasta Alışveriş Merkezi ve Perakendecileri Derneği Dergisi, Kasım-Aralık (14):50-56.
  3. ANONİMUS (2010), http://cnetturkiye.com/haberleaktuel/3850-imdi-internettenpara- kazanma-zaman, Şubat 2010.
  4. ARCHER, Norm and YUAN, Yufei (2000), “Managing Business to Business Relationship Throughout the E-commerce Procurement Life Cycle,” Internet Research: Electronic Networking Applications and Policy, 10(5):385-395.
  5. BAŞLAMA, Mehmet Can (2008), İnternette Reklamlar ve E-Alışveriş İlişkisi; İnternet Kullanıcılarına Yönelik Bir Uygulama, Ege Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı Bilim Uzmanlığı Tezi, İzmir.
  6. BELANGER, France; JANİNE, S. Hiller and WANDA, J. Smith (2002), “Trustworthiness in Electronic Commerce: The Role of Privacy, Security and Site Attributes”, Journal of Strategic Information Systems, 11:245-270.
  7. CHANG, Joshua and SAMUEL, Nicholas (2004), “Internet Shopper Demographics and Behavior Australia”, The Journal of American Academy of Business, September:171-176. CRR (Center for Retail Research, Online Trends (2010), Ocak 2010.
  8. DURSUN, Fevzi (2004), “Üniversite Öğrencilerinin İnterneti Kullanma Amaçları”, XIII. Ulusal Eğitim Bilimleri Kurultayı, 6-9 Temmuz 2004,
  9. İnönü Üniversitesi Eğitim Fakültesi, Malatya. ENGİNKAYA, Ebru (2006), “Elektronik Perakendecilik ve Elektronik Alışveriş”, Ege Akademik Bakış:Ekonomi, İşletme, Uluslar arası İlişkiler ve Siyaset Bilimleri Dergisi, 6(1):10-16.
  10. GEOGER, F. Joey (2004), “The Theory of Planned Behavior and Internet Purchasing”, Internet Research, 14(3): 198-212.
  11. GUPTA, Sunil and CHATTARJE, Rabikar (1997), Consumer and Corparation Adaptation of the World Wide Web as a Commercial Medium, Electronic Marketting and The Consumer, ed:Robert A. Peterson, SAGE Publication Com., London, ss.123-138.
  12. KIM, EunYoung and KIM, Youn-Kyung (2004), “Predicting Online Purchasen Intentions for Clothing Products”, European Journal of Marketing, 38(7):883-897.
  13. KALAKOTA, Ravi and WHINSTON, B. Andrew (1997),
  14. Electronic Commerce, Massachusetts, Addison Wesley. LEVY, Michael and WEITZ, A. Barton (2001),
  15. Retailing Management, New York, McGraw-Hill Irwin. LIN, Hsiu-Fen (2007), “Predicting Consumer Intentions to Shop Online: an Empirical Test of Competing Theories”, Electronic Commerce Research and Appl