Journals / Endüstri Mühendisliği / 2007 / Cilt: 18 - Sayı: 3

Market analysis and distribution network design for HOD-Demijohn water

Damacana su pazar analizi ve dağıtım ağı tasarımı

Pages
2–12
Publication Date
2022-10-18
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

With this aim, the sales potential of HODDemijohn water is forecasted and the location of vendors as well as their service areas, capacities, number of workers and vehicles needed are determined.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The HOD-Demijohn water market has a large potential of growth in Turkey.
📊
Key Findings & Data:Coca Cola Company has recently bought the facilities at Mahmudiye and has started the production of HOD-Demijohn water.
💡
Conclusion & Impact:With this aim, the sales potential of HODDemijohn water is forecasted and the location of vendors as well as their service areas, capacities, number of workers and vehicles needed are determined.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The HOD-Demijohn water market has a large potential of growth in Turkey. Coca Cola Company has recently bought the facilities at Mahmudiye and has started the production of HOD-Demijohn water. The company decided to sell its product under the brand Damla in Ankara. In this study, a distribution system is designed for the sales of Damla HOD-Demijohn water in Ankara. With this aim, the sales potential of HODDemijohn water is forecasted and the location of vendors as well as their service areas, capacities, number of workers and vehicles needed are determined.

Özet

Damacana su pazarı Türkiye’de hızlı bir büyüme potansiyeline sahiptir. Coca Cola İçecek A.Ş. Mahmudiye su tesislerini satın alarak doğal kaynak suyu üretimine başlamıştır. Şirket Ankara’da Damla markası adı altında damacana suyu satmaya karar vermiştir. Bu çalışmada Damla damacana suyu için bir dağıtım ağı tasarımı yapılmıştır. Bunun için Ankara’daki damacana su satış potansiyeli saptanmış, açılacak olan bayilerin yerleri, hizmet alanları, kapasiteleri, gerekli işçi ve araç sayıları belirlenmiştir.

🔖

Cite This Article

YAMAN, H., ÇELİK, A., ERDOĞAN, E., KARAKAN, C., KOÇAK, S., KONUR, D., AYABAKAN, S. (2022). Market analysis and distribution network design for HOD-Demijohn water. Endüstri Mühendisliği, Cilt: 18 - Sayı: 3, 2–12. https://ajindex.com/articles/501246

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (8)

  1. Euromonitor International, Soft Drinks in Turkey, 2005
  2. J. Brimberg ve C. Revelle, “A bi-objective plant location problem: cost vs. demand served”, Location Science 6, 121-135, 1998
  3. Z. Drezner ve H.W. Hamacher, “ Facility Location: Applications and Theory”, Springer, 2002
  4. G. Ghiani, G. Laporte G. ve R. Musmanno, “Introduction to Logistics Systems Planning and Control”, John Wiley and Sons Ltd., 2003
  5. H.W. Hamacher ve S. Nickel, “Classification of location models”, Location Science 6, 229-242, 1998
  6. D.L. Huff, “A programmed solution for approximating an optimum retail location”, Land Economics 42, 293-303, 1966
  7. L.F. Jamieson ve F.M. Bass, “ Adjusting Stated International Measures To Predict Trial Purchase Of New Products: A Comparison of Models and Methods”, Journal of Marketing Research 26, 336-345, 1989
  8. M. Tosun, “İçme ve Maden Suyu Sektör Araştırması”, Türkiye Kalkınma Bankası A.Ş., 2005.